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NowThis
Founded
September 2012; 11 years ago (2012-09)
Founders
Kenneth Lerer Eric Hippeau Brian Bedol Fred Harman
Headquarters
New York City, New York, U.S.
Key people
Sharon Mussalli (CEO)
Website
NowThisNews.com
NowThis Media is an American progressive[1][2] social media-focused news organization founded in 2012.[3][4][5] The company is specialized in creating short-form videos.[6] Their target audience is Millennials and Generation Z.[7]
^Segers, Grace (August 25, 2018). "Beto O'Rourke says "nothing more American" than to stand up or take a knee for your rights". CBS News. Retrieved April 27, 2019.
^Valenzuela, Bryant (January 10, 2022). "The Weapon of the Century: Contemporary Politics Through the TikTok Algorithm". Harvard Political Review. Retrieved February 6, 2022.
^"Meet the company behind that viral Beto O'Rourke video". NBC News. November 6, 2018. Retrieved September 11, 2019.
^Ellis, Emma Grey. "Inside NowThis, The Upstart That's Owning Social News". WIRED. Retrieved November 4, 2016.
^Josh Sternberg (November 9, 2012). "Can NowThis News Crack Mobile Video?". Digiday. Retrieved April 3, 2013.
^"State of the News Media" (PDF). Pew Research Center. March 26, 2014. pp. 16–17.
^Soave, Robby (January 9, 2019). "Millennial News Site Thinks the CIA Being Run Entirely by Women Is a Progressive Victory". Reason.
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