Overview of mobile games by and the relationship with mobile games of Nintendo
Nintendo logo used since 2016
Nintendo, a Japanese home and handheld video game console manufacturer and game developer, has traditionally focused on games that utilize unique elements of its consoles. However, the growth of the mobile gaming market in the early 2010s led to several successive fiscal quarters where they were running at a loss, partially due to the failure of the Wii U. Nintendo, led by president Satoru Iwata at the time, developed a strategy for entering into the mobile games market with development partner DeNA, as a means of introducing their franchise properties to mobile players with a goal of bringing them to buy Nintendo's consoles later. From 2015 to 2020 Nintendo has internally developed a number of mobile games, while also publishing games with other developers, including games outside of the initial DeNA partnership. Several of them have entered the top-downloaded games list on the iOS App Store and Google Play stores, earning over US$100 million in revenue in total. However, as Nintendo's next console, the Nintendo Switch, proved a financial success for the company, coupled with dwindling numbers on its mobile games during the COVID-19 pandemic, Nintendo quietly backed off its mobile strategy starting in 2020, though continued to back Pokémon Go and future Pokémon games.
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