Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s.[2] The company's initial business was the collection of broadcast television ratings.
The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts.[3] For years, Arbitron was a part of Control Data Corporation (CDC) and in 1992, it became a part of Ceridian Corporation before the company was split in 2001. The then-current Arbitron was formed from the renaming of the old Ceridian Corporation while the spin-off firm took the Ceridian Corporation name and acted as accounting successor.[4]
On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion.[5][6] The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a condition of the deal to allow a monopoly, Nielsen must license its ratings data and technology to a third party for eight years.[7]
^ abcdef"Arbitron, Form 10-K, Annual Report, Filing Date Feb 24, 2012" (PDF). secdatabase.com. Retrieved Jan 13, 2013.
^Richter, William A. (2006). Radio: A Complete Guide to the Industry, Volume 4 of Media industries. Peter Lang. p. 84. ISBN 9780820476339.
^Beville, Hugh Malcolm (1988). Audience Ratings: Radio, Television, and Cable. Psychology Press. p. 68. ISBN 9780805801743.
NielsenAudio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP...
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research...
measurement company Nielsen Corporation, a marketing research firm NielsenAudio, formerly Arbitron, which measures radio listenership Nielsen Broadcast Data...
Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron (now NielsenAudio) to measure how many people are exposed to...
Nielsen Holdings plc (or Nielsen) is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately...
audio compact discs and vinyl records. From 2008 to 2014, it was owned by Sony, later sold to Tribune Media, and has been owned since 2017 by Nielsen...
but the county is also located within the Buffalo DMA). Arbitron (now NielsenAudio) also maintained similar areas for television ratings, each called an...
data for book sales, owned by The NPD Group in the United States and the Nielsen Company in the United Kingdom, Ireland, Australia, New Zealand, India,...
definition of cume is restricted by Arbitron, which is now referred to as NielsenAudio, as requiring a listener to tune in for at least five minutes. "Terms...
by Nielsen Broadcast Data Systems (Nielsen BDS), a subsidiary of the U.S.' leading marketing research company. Consumer researchers, NielsenAudio (formerly...
collection of Nielsen's guitars, personal items, stage clothing and Cheap Trick memorabilia, and listen to rare audio material. Nielsen involves himself...
Telecommunications rating, the calculated cost of a phone call Arbitron ratings or NielsenAudio, consumer research on radio broadcasting audiences in the United States...
accepted by the radio community as the official name and recognized by NielsenAudio as a format classification. In addition, many adult contemporary (AC)...
data for R&R after Nielsen acquired the trade. On September 10, 2009, the website Radio-Info.com struck a partnership with Nielsen BDS to provide radio...
Advertising Research Tools – comScore TV, Nielsen Media Research for TV Audience Measurement GRPs, NielsenAudio for Radio Measurement (previously known...
stations in the United States "Arbitron Station Information Profiles". NielsenAudio/Nielsen Holdings. Retrieved June 30, 2016. Broadcasting Yearbook 2010 (PDF)...
NielsenAudio's FM station database ‹The template FMQ is being considered for deletion.› WDVH in the FCC FM station database WDVH in NielsenAudio's FM...
in the U.S., usually second to WSKQ in New York City, according to NielsenAudio. The KLVE studio was located in Hollywood from 1975 to 1999. In 2000...
NielsenAudio's FM station database ‹The template FMQ is being considered for deletion.› KIPO in the FCC FM station database KIPO in NielsenAudio's FM...
Global Information
US$422.31 million(FY 2010)[1]