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Nidecker information


Nidecker
IndustrySnowboard, Splitboard
Founded1887; 137 years ago (1887)
FounderHenri Nidecker
HeadquartersRolle, Switzerland
BrandsNidecker, Flow, Jones Snowboards, YES., Now
Number of employees
200
SubsidiariesLow Pressure Studio - Bataleon, Rome, Switchback, Lobster
Websitewww.ndk.group

Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887.[1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES.[2] It is considered the second biggest snowboard company in the world.[3] The company was passed down 5 generations.[3] The Nidecker Group was formed in 2008[4] by three descendants of Henri: Cédric, Henry and Xavier Nidecker.[2][3] Henry Nidecker is the CEO of the company.[5]

In 2017 Nidecker bought American binding specialist Flow.[6] In 2018, they bought the brand Rome.[3]

  1. ^ "Nidecker". Whitelines. Retrieved 28 May 2021.
  2. ^ a b "Big Wig Interview: Henry Nidecker Talks Competition, Evolving Retail Landscape & Acquisitions". Boardsport SOURCE. 2019-01-04. Retrieved 2021-06-01.
  3. ^ a b c d "Nidecker, de la roue à la planche". Le Temps (in French). 2021-01-15. ISSN 1423-3967. Retrieved 2021-06-01.
  4. ^ "Nidecker | History". www.nidecker.com. Retrieved 2022-07-25.
  5. ^ "Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio | Shop-Eat-Surf". shop-eat-surf.com. 10 September 2018. Retrieved 2021-06-04.
  6. ^ Media, First Tracks!! Online (2016-11-25). "Nidecker Group Acquires Flow Snowboarding". First Tracks!! Online Ski Magazine. Retrieved 2021-06-04.

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