This article is about the Emirati company. For other uses, see New Boy.
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NewBoy FZCO
Company type
Private (Limited Liability)
Industry
Toys, Stationery, Foods, Nursery
Founded
1999
Headquarters
Dubai, UAE
Key people
Manar Tarabichi, President, CEO. Mohammed Tarabichi, Executive Vice President, CFO.
Products
Fulla, Baby Habibi, Fun to Learn, Baby’s In2 Fun, SweeToon, Scan2Go
Number of employees
1,700 (2014)
Website
www.newboy.com
NewBoy FZCO (Arabic: نيوبوي) is a family-owned company based in Dubai, UAE, and the exclusive owner of the famous doll brand Fulla. Fulla is thought to be the best-selling toy in the girls doll category throughout the Arab world.[1] Fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region.
Founded in 1999, NewBoy engages in the marketing and distribution of toys, food, stationery, nursery and toiletries products and has an extensive distribution network in the MENA region with strong focus on KSA as a major hub. The company also markets selected toy brands and ranges internationally including: Europe, United States, Korea, India and Indonesia.
^"Fulla has the Mid-East doll market covered". 23 December 2005.
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