New Labour information

This article is part of a series about Tony Blair
Electoral history MP for Sedgefield Beaconsfield by-election Leader of the Opposition Leadership election Brown Deal Shadow Cabinet Prime Minister of the United Kingdom Premiership Policies New Labour, New Life for Britain Blairism New Labour Third Way Appointments "Tony's Cronies" "Blair Babes" First ministry and term Ministry 1997 election 1997 budget Good Friday Agreement peace process Handover of Hong Kong Death of Diana, Princess of Wales People's princess Post Office scandal Military intervention in Sierra Leone Second ministry and term Ministry 2001 re-election 9/11 War on terror War in Afghanistan Death and funeral of Queen Elizabeth The Queen Mother 2003 invasion of Iraq Iraq and weapons of mass destruction Saddam–al-Qaeda conspiracy theory Bush memo Downing Street memo February Dossier September Dossier Ultimatum to Iraq Iraq War Third ministry and term Ministry 2005 re-election Cabinet reshuffle Cash for Honours Leadership succession London bombings Respect agenda Post–Prime Minister 2007 Sedgefield by-election Quartet on the Middle East A Journey (autobiography) Associates Faith Foundation Iraq Inquiry Sports Foundation Institute for Global Change
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This article is part of a series about Gordon Brown
Electoral history MP for Kirkcaldy and Cowdenbeath Shadow Chancellor Blair–Brown deal Chancellor of the Exchequer Chancellorship 1997 budget Five economic tests Financial Services Authority 10p tax rate Sale of UK gold reserves, 1999–2002 Policies Brownism New Labour Third Way Prime Minister of the United Kingdom Premiership 2007 leadership election Ministry Treaty of Lisbon 2008 financial crisis Bank rescue packages 2008 2009 Climate Change Act 2008 2009 European elections We not only saved the world Not flash, just Gordon 2010 general election Post–Prime Minister 2014 Scottish independence referendum Bibliography Courage: Eight Portraits Britain's Everyday Heroes The Change We Choose Beyond the Crash My Life, Our Times
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New Labour is the name given to the period in the history of the British Labour Party from the mid- to late 1990s until 2010 under the leadership of Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994, later seen in a draft manifesto which was published in 1996 and titled New Labour, New Life for Britain. It was presented as the brand of a newly reformed party that had altered Clause IV and endorsed market economics. The branding was extensively used while the party was in government between 1997 and 2010. New Labour was influenced by the political thinking of Anthony Crosland and the leadership of Blair and Brown as well as Peter Mandelson and Alastair Campbell's media campaigning. The political philosophy of New Labour was influenced by the party's development of Anthony Giddens' Third Way which attempted to provide a synthesis between capitalism and socialism. The party emphasised the importance of social justice, rather than equality, emphasising the need for equality of opportunity and believed in the use of markets to deliver economic efficiency and social justice.

The New Labour brand was developed to regain trust from the electorate and to portray a departure from their traditional socialist policies which was criticised for its breaking of election promises and its links between trade unions and the state, and to communicate the party's modernisation to the public. Calls for modernisation became prominent following Labour's heavy defeat in the 1983 general election, with the new Labour leader, Neil Kinnock, who came from the party's soft left Tribune Group of Labour MPs, calling for a review of policies that led to the party's defeat, and for improvements to the party's public image to be made by Peter Mandelson, a former television producer. Following the leadership of Neil Kinnock and John Smith, the party under Tony Blair attempted to widen its electoral appeal under the New Labour tagline and by the 1997 general election it had made significant gains in the middle class; resulting in a landslide victory. Labour maintained this wider support at the 2001 general election and won a third consecutive victory in the 2005 general election for the first time ever in the history of the Labour Party. However, their majority was significantly reduced from four years previously.

In 2007, Blair resigned from the party leadership after thirteen years and was succeeded as Prime Minister by his Chancellor of the Exchequer, Gordon Brown. Labour lost the 2010 general election which resulted in the first hung parliament in thirty-six years and led to the creation of a Conservative–Liberal Democrat coalition government. Brown resigned as Prime Minister and as Labour Party leader shortly thereafter. He was succeeded as party leader by Ed Miliband, who abandoned the New Labour branding and moved the Labour Party's political stance further to the left under the branding One Nation Labour.