National CineMedia (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment (excluding certain theaters whose advertising is fulfilled by Screenvision after AMC's purchase of Carmike Cinemas), Cinemark, Regal Entertainment Group and other regional theater circuits.
The publicly-traded National CineMedia, Inc. owns 48.8% and is the managing partner of NCM. Regal's parent company Cineworld and Cinemark and hold the remainder of NCM shares.[1] In May 2014, Screenvision entered into a merger agreement with NCM for US$375 million.[2] The merger was blocked by the Department of Justice over antitrust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters.[3] In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment.[4]
The company is perhaps best known to the general public for its advertising pre-show, Noovie.
On April 11, 2023, the company filed for Chapter 11 bankruptcy.[5]
^"Cineworld and Cinemark Announce Agreement to Purchase Remaining Units of National Cinemedia Held by AMC" (PDF) (Press release). Cineworld Group plc. June 18, 2018.
^"National CineMedia to buy Screenvision For $375 Million". The Wall Street Journal. May 5, 2014. Retrieved April 8, 2015.
^Schwartzel, Erich; Tadena, Nathalie (November 3, 2014). "Justice Department Sues to Block Merger of Cinema Advertising Networks". The Wall Street Journal. Retrieved April 8, 2015.
^Stynes, Tess (March 16, 2015). "National CineMedia, Screenvision Terminate Merger Deal". The Wall Street Journal. Retrieved April 8, 2015.
^"Theater advertiser National CineMedia files for bankruptcy". Yahoo. April 11, 2023. Retrieved April 11, 2023.
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