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NationBuilder information


NationBuilder
IndustryTechnology software
Founded2009
FounderJim Gilliam
HeadquartersLos Angeles
Key people
Lea Endres (Co-founder & CEO)
Jesse Haff (Co-founder & VP of Design)
Websitenationbuilder.com

NationBuilder is a Los Angeles based technology start-up that develops content management and customer relationship management (CRM) software. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants.[1] The software uses voter data such as names, addresses and other information, such as previous voting records in the case of political campaigns, to allow users to centralize, build and manage campaigns by integrating various communication tools like websites, newsletters, text messaging and social media channels under one platform.[2][3]

Among other features, the software enables users to quickly create websites, build databases through registrations, send targeted newsletters, analyse data from multiple sources and leverage micro-donations. The software's appeal towards political campaigns comes from the combination of a number of previously separate campaigning services, channels and data sources into a single platform that was presented as a facile solution for non-technical users and which enabled political campaigners to quickly deploy campaigns by convincing numerous people to donate.[4][5][6][2]

  1. ^ "NationBuilder Review". PCMAG. Retrieved 2021-06-10.
  2. ^ a b Pickard, Jim (2013-09-26). "Westminster's tech revolution". Financial Times. The Nikkei. Archived from the original on 2019-07-31. Retrieved 2019-07-31. Alt URL
  3. ^ Zhou, Marrian (2018-11-05). "Midterm elections: How politicians know exactly how you're going to vote". CNET. CBS Interactive. Archived from the original on 2019-06-23. Retrieved 2019-07-31.
  4. ^ O'Brien, Chris (2017-07-14). "How NationBuilder's platform steered Macron's En Marche, Trump, and Brexit campaigns to victory". VentureBeat. Archived from the original on 2019-05-03. Retrieved 2019-07-31.
  5. ^ Jones, Brad (2016-12-21). "Meet NationBuilder, the mercenary software that powered Trump and Brexit". Digital Trends. Designtechnica. Archived from the original on 2019-04-20. Retrieved 2019-07-31.
  6. ^ Scola, Nancy; Ball, Molly (2012-05-17). "The Community Organizing Geeks Who Could Revolutionize Campaign Tech". The Atlantic. Emerson Collective. Archived from the original on 2016-07-23. Retrieved 2019-07-31.

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