The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research.[1] They were developed in the late 1950s and refined in following years and achieved widespread usage in 20th century Britain. Their definition is maintained by the Market Research Society.[2]
According to Ipsos, NRS social grade is not the same as social class.[3] The distinguishing feature of the NRS social grade is that it is based on occupation, rather than income, wealth or property ownership.
^ Wilmshurst, J. & MacKay, A., The Fundamentals of Advertising, (1999)
^Occupation groupings: a job dictionary. Market Research Society Archived 29 May 2010 at the Wayback Machine, London, 2006.
^Cite error: The named reference :0 was invoked but never defined (see the help page).
The NRSsocialgrades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership...
residents in NRSsocialgrade D was rated "high" in the 2010 Mosaic Index are "Residents with sufficient incomes in right-to-buy social housing" and "Families...
company in the UK providing audience research for print advertising NRSsocialgrade, a system of demographic classification and a standard for market research...
in the Common European Framework of Reference for Languages C2, the NRSsocialgrade between C1 and D Command and control, the exercise of authority by...
for hotels, in town and country planning in the United Kingdom C1, a NRSsocialgrade in the United Kingdom for the lower middle class a 2001 1.3 megapixels...
socio-economic status Identity performance NRSsocialgradeSocial class Social comparison theory Social status Status attainment Shift-and-persist model...
classified audiences in a number of ways; one such classification was the NRSsocialgrade. The National Readership Survey was founded in 1956 by the Institute...
UK to move from one socio-economic class to another. The NRS developed the NRSsocialgrade in order to decide which type of advertising would attract...
YouGov survey additionally found that a plurality of voters in the DE's NRSsocialgrade — comprising the unemployed, state pensioners, and semi-skilled and...
Medieval demography National Security Study Memorandum 200 of 1974 NRSsocialgrade Political demography Population biology Population dynamics Population...
examined the values and political attitudes of C1 and C2 voters by the NRSsocialgrade classifications in marginal seats in England. The author of the report...
affluent incomers who fall within the ABC1 demographic strand of the NRSsocialgrade spectrum. Kennington is within the Division bell zone for the Houses...
were classed as living in poverty, and 57% of the population were NRSsocialgrade D or E. 56% of households were single-parent. 21% of young people were...
range of owner-occupied, social housing, and private rental homes, to match the needs of the community, with a NRSsocialgrade of ABC1C2D. Tugby and Keythorpe...
(meaning the working and non-working classes as identified on the NRSsocialgrade). At the press conference Blair read a carefully worded statement saying...
the 3,120 adults (aged 16 and over), the socio-economic breakdown by NRSsocialgrade found 1,631 people fell into the ABC1 category and 1,489 people into...
2001 census also records the socialgrade of the constituency's 72,418 people aged 16 and over: using the NRSsocialgrades system, 10,748 were classed...
Balloch, Culloden, Smithton, and Westhill, it is necessary to aggregate NRS figures for each locality. Inverness is situated at the mouth of the River...
eight grades. In 2007 a law was passed to increase free, noncompulsory education until 18 years of age. Compulsory education consists of eight grades of...
The National Rosacea Society (NRS) is a 501(c) nonprofit organization dedicated to improving the lives of the estimated 16 million Americans who suffer...
obtain licenses if certain criteria are met. Following the establishment of NRS 453, broad language in the statute prevented the erection of a state licensure...
October 3, 2010. "Quail Ridge Reserve: UC Davis Natural Reserve System". nrs.ucdavis.edu (University of California at Davis: Natural Reserve System)....
Dainik Jagran. Retrieved 23 January 2015. "Dailies add 12.6 million readers". NRS Chennai. 29 August 2009. Archived from the original on 16 January 2008.{{cite...
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