Main article: National Basketball Association on television
As the national broadcaster of the NBA, CBS aired NBA games from the 1973–74 until the 1989–90 season, during which the early 1980s is notoriously known as the tape delay playoff era.
NBC then succeeded the broadcast rights from 1990 to 2002.[1] During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s. Upon expiration of the contract in 2002, the league signed an agreement with ABC, which began airing games in the 2002–03 season. NBC had made a four-year $1.3 billion ($330 million/year) bid in the spring of 2002 to renew its NBA rights, but the league instead went to ESPN and ABC with a six-year deal worth $2.4 billion ($400 million/year), a total of $4.6 billion ($766 million/year) when adding the cable deal with Turner Sports.[2] Partially due to the retirement of Michael Jordan, the league suffered ratings decline after ESPN and ABC took over the rights. The NBA extended its national TV package on June 27, 2007, worth eight-year $7.4 billion ($930 million/year) through the 2015–16 season,[2] during which the league had its new resurgence led by a renewed Celtics–Lakers rivalry featuring Kobe Bryant and the dominance of LeBron James.
The 2001–02 season would mark the final year of regular NBA coverage on TBS, Turner Sports signed a new NBA television contract in which TNT would assume rights to the company's NBA package while TBS would discontinue game coverage altogether.
^"NBC Celebrates 12 Years of NBA on NBC". NBC Sports History Page. Archived from the original on 2017-08-06. Retrieved 2019-07-30.
^ abJohn Lombardo & John Ourand (October 13, 2014). "Fast break: NBA media rights". SportsBusiness Daily. Retrieved June 17, 2016.
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