NASA has hosted many events for its social media enthusiasts called NASA Socials[1] (formerly NASA Tweetups) beginning in 2009. These events are targeted at the social media followers of NASA through platforms such as Twitter, Facebook, Google Plus, Instagram, YouTube and more. They provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants' social networks to further the outreach requirements of NASA as laid out in the National Aeronautics and Space Act.[2] NASA re-branded these events as "Socials" in March 2012 as it expanded participation to services beyond just Twitter.[3][4][5]
As of 2015, all NASA field centers and NASA Headquarters have hosted NASA Tweetup/Social events. There were 5 NASA Tweetups in 2009, 10 in 2010, 16 in 2011, 21 in 2012, 22 in 2013, and 23 in 2014.[6] In August 2011, over 2,000 participants had been part of official NASA Tweetups.[7] By July 2014, that number had swelled to over 6,000 total participants in over 5 years of NASA Social programs.[8]
Many NASA Social events are at least partially broadcast on NASA TV and UStream. NASA Socials are held at NASA centers, NASA Headquarters, observatories, engine test sites, museums such as the Newseum and National Air and Space Museum, and during larger events such as SXSW and World Space Week. The length of socials range from a few hours to a couple days to much longer in the case of some events, such as the STS-133 launch tweetup.
^"NASA Socials". NASA Social. NASA. 23 January 2015. Retrieved 1 October 2015.
^Daly, Jimmy (March 2013). "NASA Soars to New Heights with Social Media". Fed Tech Magazine. Retrieved March 18, 2023.
^"NASA Tweetups Are Evolving. It's Time To Be More Social". NASA. 2012-03-07.
^"NASA Tweetups Is Now NASA Social". WebProNews. 7 March 2012. Retrieved 2013-03-07.
^"Episode 436: Being @NASASocial". Talking Space Podcast. 21 November 2012. Retrieved 2012-11-21.
^"List: NASA Socials". NASA. 5 March 2015. Retrieved 2015-10-09.
^"The history and future of NASA's social media strategy". The Next Web. 13 August 2011. Retrieved 2011-08-13.
^"How Did NASA Build Communities of Space Lovers? Answer: It's Written In The Stars". Zipcar. Retrieved 2014-07-10.
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