Office and retail building on the Miracle Mile, Los Angeles
Not to be confused with Museumplein.
Museum Square
General information
Architectural style
International Style
Address
5757–5779 Wilshire Boulevard
Opened
1949
Design and construction
Architect(s)
Welton Beckett
Museum Square or the SAG-AFTRA Building, originally the Prudential Building is a landmark building at 5757–5779 Wilshire Boulevard, spanning two city blocks along that street, on the Miracle Mile, Los Angeles housing SAG-AFTRA. It was opened in 1949 and was the tallest and, at 517,000 sq ft (48,000 m2), the largest privately owned structure in Los Angeles at that time. Welton Beckett of Wurdeman & Becket was the architect who designed it in the International Style.[1][2] The building was part of the decentralization program by Prudential (1948-1965), with Rubin[3] arguing that it included a "deliberate" urban-shaping policy: dazzling office buildings with large parking lots were constructed at the edges of established business districts.
Arts & Architecture magazine described the building as a symbol of Los Angeles and the western way of life. During the 1930s and 1940s, the Miracle Mile had become one of the most important shopping districts in the city, with several large department stores and several junior department stores. This building was symbolic of the district's addition function as a major office district. Prudential Insurance Los Angeles offices were located here as was an Ohrbach's department store until it moved down the street in 1965, and a branch of Security-First National Bank.[1] Addition of an office building by Prudential furthered the spread of office space along Wilshire Boulevard, with the land around turning into a high-density office district by 1960s.[3]
^ ab"Museum Square". LA Conservancy. Retrieved 20 April 2024.
^"Prudential Building, a view". Calisphere. 1950. Retrieved 20 April 2024.
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