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Musement information


Musement
Type of site
Tourism
Available inEnglish, Italian, French, Spanish, German, Dutch, Portuguese, Russian
OwnerTUI Group
Founder(s)Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini
URLwww.musement.com
Commercialyes
Launched2013; 11 years ago (2013)

Musement is an online platform for activities, tours, museums, shows and art events which launched in March 2014. [1] a service initially focused in Europe and then progressively expanding to the rest of the world.[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,[4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located in Milan.

  1. ^ Taneja, Shweta (May 13, 2014). "Holidays can be a breeze". Mint.
  2. ^ "Musement: About Us". Musement.
  3. ^ O'Neil, Sean (June 9, 2014). "Startup pitch: Well funded Musement helps travelers skip queues at top sights". Phocuswire.
  4. ^ O'Neill, Sean (November 2, 2017). "Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round". Skift.
  5. ^ O'Neill, Sean (October 11, 2017). "Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below". Skift.

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