People who expend their entire salary before the end of each month
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The Moonlight Clan (Chinese: 月光族; pinyin: Yuèguāng Zú) is a large group of people (particularly young people) who expend their entire salary before the end of each month.[1]
The term is derived from a lunar cycle.[2] While yue guang translates directly to "moonlight", it is also a pun derived from the combination of its individual words, yue (月; month or moon) and guang (光; 'empty, used up, or light'). Zu ('clan, race') refers to a group of people who shares this characteristic. In the United States, a comparable notion is referred to as "living paycheck to paycheck". "Moonlight clan" is a relatively new Chinese neologism to describe young workers who spend their salaries faster than they earn it. The Moonlite (people of Moonlight clan) are generally younger generations. They are different from their parents' diligent and thrifty consumption concepts. To chase new trends and have fun, they don't care about the cost as long as they like. Material life is what they yearn for, but also the motivation to earn money. The older generation believes that "saving is more significant than spending", and they are very upset about their behavior; however, their motto is "spending can lead to make more money". The Moonlite are companies' favorite group of consumers, since they have strong purchasing power from desires; more importantly, they have the ability to make money and have money to spend.[3]
^"Special Report: The Chinese consumer awakens". Reuters. Reuters. 9 Dec 2010. Archived from the original on 28 March 2014. Retrieved 28 Mar 2014.
^New York Times (12 Jan 2011). "Moonlight Clan". Archived from the original on 28 March 2014. Retrieved 28 Mar 2014.
^Gaskin, Sam (31 May 2018). "China's "Moonlight Clan" Spurs Boom in Luxury Brand Value". Jing Daily. Archived from the original on 16 October 2019. Retrieved 28 December 2019.
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