MonaVie information

MonaVie
Company type	Private
Industry	Multi-level marketing; Food & beverage; Dietary supplements;
Founded	(January 2005; 19 years ago) in South Jordan, Utah, United States
Fate	Foreclosed in 2015
Headquarters	Salt Lake City, Utah, United States
Area served	Worldwide
Key people	Dallin Larsen (Founder & chairman); Henry Marsh (Founder & vice-chairman); Maurício Bellora (CEO);
Products	MonaVie Active; MonaVie Essential; MonaVie Pulse;
Number of employees	450 (from 2009)
Subsidiaries	The MORE Project
Website	www.monavie.com
	Footnotes / references;

MonaVie is a defunct, American multi-level marketing company that manufactured and distributed products made from blended fruit juice concentrates, powders, and purées. The company was the subject of several controversies. Health claims for its products had not been scientifically confirmed or approved by regulatory authorities,^[5]^[6]^[7]^[8]^[9]^[10] and its chairman had been previously involved in false health claims concerning another beverage company.^[11]^[12]^[13]^[14] According to Forbes, MonaVie's business plan resembled a pyramid scheme.^[13]^[15] In 2015, the company defaulted on a US$182 million loan and went into foreclosure.^[16]^[17] Florida-based Jeunesse Global took over MonaVie’s assets when it purchased the note for $15 million.^[18]

^ "MonaVie Executive Team". Archived from the original on February 3, 2009. Retrieved 2008-12-19.
^ "Exclusive Interview With New MonaVie CEO Mauricio Bellora". Obtainer Online. 21 May 2013. Retrieved 21 March 2014.
^ Inc. Magazine profile
^ Cite error: The named reference MORE was invoked but never defined (see the help page).
^ Cite error: The named reference weil was invoked but never defined (see the help page).
^ Cite error: The named reference bowden was invoked but never defined (see the help page).
^ Jamie Beckman (December 4, 2008). "Superjuices on Trial". Men’s Journal. Archived from the original on March 24, 2014. Retrieved 2008-12-12.
^ Cite error: The named reference PBP was invoked but never defined (see the help page).
^ Cite error: The named reference FDA was invoked but never defined (see the help page).
^ Dunning, Brian (February 5, 2008). "Skeptoid #86: MonaVie and Other "Superfruit" Juices". Skeptoid. Retrieved October 25, 2020. ...products like MonaVie that have no proven health value rarely find their way into medical or nutritional literature.
^ Cite error: The named reference SLT121011 was invoked but never defined (see the help page).
^ Cite error: The named reference Fedcourt was invoked but never defined (see the help page).
^ ^a ^b Dokoupil, Tony (1 August 2008). "MonaVie Acai Juice: Cure-All or Marketing Scheme?". Newsweek. Retrieved 9 January 2014.
^ Cite error: The named reference FTC was invoked but never defined (see the help page).
^ Cite error: The named reference Forbes was invoked but never defined (see the help page).
^ Cite error: The named reference forcelose was invoked but never defined (see the help page).
^ Cite error: The named reference haltorder was invoked but never defined (see the help page).
^ "Utah's MonaVie, which once touted $1B in annual sales, now foreclosed on for $15M". Salt Lake Tribune.

[Execs-1] "MonaVie Executive Team". Archived from the original on February 3, 2009. Retrieved 2008-12-19.

[2] "Exclusive Interview With New MonaVie CEO Mauricio Bellora". Obtainer Online. 21 May 2013. Retrieved 21 March 2014.

[inc.-3] Inc. Magazine profile

[MORE-4] Cite error: The named reference MORE was invoked but never defined (see the help page).

[weil-5] Cite error: The named reference weil was invoked but never defined (see the help page).

[bowden-6] Cite error: The named reference bowden was invoked but never defined (see the help page).

[mensjournal-7] Jamie Beckman (December 4, 2008). "Superjuices on Trial". Men’s Journal. Archived from the original on March 24, 2014. Retrieved 2008-12-12.

[PBP-8] Cite error: The named reference PBP was invoked but never defined (see the help page).

[FDA-9] Cite error: The named reference FDA was invoked but never defined (see the help page).

[10] Dunning, Brian (February 5, 2008). "Skeptoid #86: MonaVie and Other "Superfruit" Juices". Skeptoid. Retrieved October 25, 2020. ...products like MonaVie that have no proven health value rarely find their way into medical or nutritional literature.

[SLT121011-11] Cite error: The named reference SLT121011 was invoked but never defined (see the help page).

[Fedcourt-12] Cite error: The named reference Fedcourt was invoked but never defined (see the help page).

[newsweek-13] Dokoupil, Tony (1 August 2008). "MonaVie Acai Juice: Cure-All or Marketing Scheme?". Newsweek. Retrieved 9 January 2014.

[FTC-14] Cite error: The named reference FTC was invoked but never defined (see the help page).

[Forbes-15] Cite error: The named reference Forbes was invoked but never defined (see the help page).

[forcelose-16] Cite error: The named reference forcelose was invoked but never defined (see the help page).

[haltorder-17] Cite error: The named reference haltorder was invoked but never defined (see the help page).

[18] "Utah's MonaVie, which once touted $1B in annual sales, now foreclosed on for $15M". Salt Lake Tribune.

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