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(Current logo) | |
Company type | Subsidiary of WHSmith plc |
---|---|
Industry | Retail |
Predecessor | Model Aerodrome |
Founded | Brighton, England (8 November 1937 | )
Fate | Acquired by WHSmith, maintained as specialist brand |
Headquarters | Swindon, Wiltshire , United Kingdom |
Number of locations | 10 (through WHSmith) |
Area served | United Kingdom |
Products |
|
Parent | WHSmith plc |
Website | whsmith |
Footnotes / references [1][2][3][4] |
Modelzone (often typeset ModelZone and Model Zone) is a scale model brand owned by British retailer WHSmith, of scale models and related products are sold in WHSmith stores and online.[4][5][6]
Prior to administration and the subsequent acquisition of the brand by WHSmith in 2013, it operated as a retail company through a chain of high-street stores and a distribution arm, Amerang;[citation needed] when Modelzone entered administration in June 2013, the company had 47 branches and 385 employees, and was the UK's largest model retailer.[1][7] On 28 August 2013, administrators announced that the company would cease independent trading during September 2013 and the remaining 18 shops would close at that point.[8]
In October 2013, WHSmith announced that it had acquired the ModelZone name, with plans to use the brand to sell products through existing WHSmith branches;[citation needed] 10 of its shops had begun to carry products under the brand name by the end of November 2013, with WHSmith also using the Modelzone name to sell online by December 2013.[4][6][9][10][11]
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