The Mitsubishi 380 is a mid-size car that was produced between 2005 and 2008 by Mitsubishi Motors Australia. Available only as a sedan, it marked the end of Australian production by the Japanese manufacturer.
The 380, given the model designation DB, was the successor to the Mitsubishi Magna / Verada line of vehicles first introduced in 1985 (1991 for the Verada). The company spent over A$600 million developing and producing the car, being heavily based upon the ninth generation Mitsubishi Galant designed in the United States.[1] The 380 continued Mitsubishi Australia's established habit of producing front-wheel drive sedans for the Australian market, and along with the Toyota Aurion, competed against traditionally well-established local rear-wheel drive Ford Falcon and GM Holden Commodore vehicles.
Even before the car's launch in October 2005, the 380 was stigmatised as the "make or break" model for Mitsubishi Australia.[2] After a slow sales start, the line-up was updated with the Series II in April 2006, with the entry level model attracting a price discount of nearly 20 percent.[3] To generate further interest in the car, a Series III revision came on 29 July 2007 with mainly cosmetic changes.[4] These updates failed to lift sales, and with production still unprofitable, Mitsubishi ceased manufacturing of the 380 in March 2008 after just short of three years in production. A total of 32,044 were produced over the three year production, of which 30,195 were sold in Australia.
^Tan, Pauline (4 February 2006). "Mitsubishi 380 3.8L V6". Paulinetan.org. Retrieved 20 January 2009.
^Torr, Feann (30 November 2005). "Road Test: Mitsubishi 380 GT". WebWombat. Retrieved 11 January 2008.
^Williamson, Russell (28 April 2006). "Mitsubishi's Revolution (April 2006)". carsales.com.au. Archived from the original on 20 September 2011. Retrieved 11 January 2008.
^"2007 Mitsubishi 380 Series III Sedan". Car Advice. 17 July 2007. Retrieved 11 January 2008.
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