Summary of an organization's values, philosophies or goals
For the Stone Sour song, see Mission Statement (song). For the "Weird Al" Yankovic song, see Mandatory Fun.
"Statement of purpose" redirects here. For use in the university and college admissions, see admissions essay.
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Mission statement" – news · newspapers · books · scholar · JSTOR(April 2017) (Learn how and when to remove this message)
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.[1][2] It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".[1][3] Historically it is associated with Christian religious groups; indeed, for many years, a missionary was assumed to be a person on a specifically religious mission. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad.[4]
A mission is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization. A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus.[5]
According to Chris Bart, professor of strategy and governance at McMaster University,[6] a commercial mission statement consists of three essential components:[7][failed verification]
key market: the target audience
contribution: the product or service
distinction: what makes the product unique or why the audience should buy it over another
Bart estimates that in practice, only about ten percent of mission statements say something meaningful.[6] For this reason, such statements are widely regarded with contempt.[7]
^ abCite error: The named reference Entrepreneur was invoked but never defined (see the help page).
^Cite error: The named reference Gibson was invoked but never defined (see the help page).
^Cite error: The named reference Hill was invoked but never defined (see the help page).
^"mission - Etymology, origin and meaning". Etymonline. Retrieved 28 January 2022.
^Cite error: The named reference BusinessDict was invoked but never defined (see the help page).
^ abCite error: The named reference Bromides was invoked but never defined (see the help page).
^ abCite error: The named reference SexLies was invoked but never defined (see the help page).
A missionstatement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service...
Mexico City.[3] USCIS's missionstatement was changed on February 9, 2022. USCIS Director Jaddou announced the new missionstatement. In 2021, USCIS leadership...
is something that employees view as desirable Strategic planning Missionstatement Strategy Markup Language Project Management Institute 2021, §4.6.1...
Committees of North America Troops Out Movement "Irish Northern Aid, Inc./MissionStatement". Archived from the original on 22 October 2007. Retrieved 9 March...
up Mission, mission, or missions in Wiktionary, the free dictionary. Mission (from Latin missio 'the act of sending out'), Missions or The Mission may...
to the command and the execution of its mission. Develops future plans, policy and strategy across all mission areas as outlined in the Unified Command...
vision and mission. Missionstatements should include detailed information and must be more than a simple motherhood statement. A missionstatement typically...
of spiritual holiness throughout the world. — Assemblies of Yahweh missionstatement We affirm that as obedient children it is necessary to keep all of...
Clothing Line MissionStatement". InStyle. Archived from the original on January 7, 2019. Retrieved March 27, 2022. "Hilary Swank's 'MissionStatement:' Chic...
the point. Business plan High concept Lightning talk Missionstatement SWOT analysis Vision statement "Presenting: Rob: Elevator Pitches: A Brief History"...
Bruno, California. The San Bruno Education Foundation's official missionstatement is: We strengthen public education for all San Bruno Park School District...
Conference. As the church in each country develops, its status progresses from Mission District to Annual Conference to General Conference. There are currently...
The MDA currently publishes the following missionstatement: "The Missile Defense Agency's (MDA) mission is to develop and deploy a layered Missile Defense...
members of soldiers killed in Iraq. The group's missionstatement reads as follows: GSFP Purpose statement: To bring an end to the occupation of Iraq. To...
creed, also known as a confession of faith, a symbol, or a statement of faith, is a statement of the shared beliefs of a community (often a religious community)...
promoting international peace and security". The RAF describes its missionstatement as "... [to provide] an agile, adaptable and capable Air Force that...
over Islam remarks", BBC News, 28 April 2014 "British Freedom Party MissionStatement". British Freedom Party. Archived from the original on 15 January...
contribution and "bullying state officials." Madonna responded by releasing a statement saying she was saddened that Banda "has chosen to release lies about what...
Rescue Mission Syracuse is a private 501(c)(3) nonprofit organization established in 1887, based in Syracuse, New York. The missionstatement for Rescue...
of the IFRC (Article 1 of the Constitution of the Federation). The missionstatement of the IFRC, as formulated in its "Strategy 2010" document is "to...
Within the context of the U.S. Department of Defense, a Mission Needs Statement (MNS) was a type of document which identified capability needs for a program...
The church was organised in 1959 from the work of the Borneo Evangelical Mission with help from the Christian and Missionary Alliance Church in Indonesia...
Arbor, Michigan, to provide video games to hospitalized children. The missionstatement of Gamers Outreach Foundation is as follows: Gamers Outreach is a...
for WOC Jan 29 14, Winds of Change, Jan 30, 2014 Vegan Congress: MissionStatement, Vegan Congress Website Remy Scalza, FREE VEGAN FOOD TASTING AND COOKING...