Milk Mantra is a dairy foods company based in Odisha, India founded in August 2009 by former director at Tetley Srikumar Misra and cofounded by Rashima Misra and Lt Col Ashit Mahapatra, to solve the trust deficit between consumers and food in India arising out of opaque supply chains and adulterated food. First operational in 2012, it is India's first venture capital-backed agri-foods startup. It was set up to solve the milk scarcity problem in the state.[4] Milk Mantra has been built as a purpose driven socially responsible business that seeks to rebalance capitalism by leveraging brand capital to create impact at scale.[5]
Milk Mantra and Srikumar Misra have been featured on the front page of the Wall Street Journal,[6] in case studies by Stanford Business School[7] and Indian Institute of Ahmedabad and also extensively covered by leading academia and media.[8][9]
^"Aavishkaar Picks Up A Significant Minority Stake In Milk Mantra". VCCircle. 1 February 2011.
^Verma, Prachi. "Milk Mantra appoints Biswajit Mishra as CFO". The Economic Times.
^"Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India". www.bloomberg.com.
^Cite error: The named reference HBL was invoked but never defined (see the help page).
^Dash, Jayajit (19 June 2020). "Milk Mantra raises $10 million from US-based DFC, gets tech package too". Business Standard India.
^Spindle, Bill (7 July 2018). "A Milk Startup Takes On 300 Million Cows". Wall Street Journal.
^Strebulaev, Ilya A.; Randolph, Justin. "VC Decision-Making in India: Aavishkaar and Milk Mantra (A)". Stanford Graduate School of Business.
^Shashidhar, Ajita. "BT Buzz: Regional companies outpacing dairy majors in India". Business Today.
^Cite error: The named reference ET was invoked but never defined (see the help page).
MilkMantra is a dairy foods company based in Odisha, India founded in August 2009 by former director at Tetley Srikumar Misra and cofounded by Rashima...
The Gāyatrī Mantra (Sanskrit pronunciation: [ɡaː.jɐ.triː.mɐn.trɐ.]), also known as the Sāvitrī Mantra (Sanskrit pronunciation: [saː.vi.triː.mɐn.trɐ.])...
longer mantras include the Gayatri Mantra, the Hare Krishna mantra, Om Namah Shivaya, the Mani mantra, the Mantra of Light, the Namokar Mantra, and the...
milk. Abhisheka is conducted by Hindu and Jain priests, by pouring libations on the idol of a deity being worshipped, amidst the chanting of mantras....
IAST: Oṃ Namaḥ Śivāya) is one of the most popular Hindu mantras and the most important mantra in Shaivism. Namah Shivaya means "O salutations to the auspicious...
vowels or missing conjuncts instead of Indic text. The Shanti Mantras, or Pancha Shanti mantras, are Hindu prayers for peace (shanti) found in the Upanishads...
British publication NME wrote: "Neutral Milk Hotel can convert miserable-as-sin introspection into folky mantras that bore into your skull like a well-aimed...
also called baby formula, simply formula (American English), baby milk or infant milk (British English), is an ultra-processed food designed and marketed...
(eight syllables), and the Narayana Mantra, is among the most popular mantras of Hinduism, and the principal mantra of Vaishnavism. It is an invocation...
to worship lord Shiva). Anyone observing the fast must recite the holy mantra of lord Shiva which is Om Namah Shivaya around 108 times and mostly throughout...
of the deity being worshipped, amidst the chanting of mantras. Usually, offerings such as milk, yogurt, ghee, honey, panchamrita, sesame oil, rose water...
the mantra. Mantras originated in the Vedic tradition of India. The most basic mantra is Aum, which in Hinduism is known as the "pranava mantra," the...
romanized: Oṃ, ISO 15919: Ōṁ) is a symbol representing a sacred sound, syllable, mantra, and an invocation in Hinduism, Buddhism, Jainism and Sikhism. Its written...
prepared two portions of milk boiled rice for each, one with the Brahma mantra (for Satyavati) and other with the Kṣātra mantra (for his mother-in-law)...
not a śūdra, recites mantras before it, then brings the calf to the right side of its mother before beginning the milking. The milk is kept in the agnihotrasthālī...
(devotional image of a deity) is consecrated in a Hindu temple, wherein hymns and mantra are recited to invite the deity to be resident guest, and the murti's eye...
Japa (Sanskrit: जप) is the meditative repetition of a mantra or a divine name. It is a practice found in Hinduism, Jainism, Sikhism, and Buddhism, with...
traditions is the use of mantras, and thus they are commonly referred to as Mantramārga ("Path of Mantra") in Hinduism or Mantrayāna ("Mantra Vehicle") and Guhyamantra...
marriage life blessed with progeny and happiness (mantra: Rg 10.85.44). The bride groom recites the mantra and wipes the eyebrows of the bride with a blade...
prasad. The main ingredients typically include honey(मधु), sugar(शर्करा), cow milk(दुग्ध), curd(दधि) and ghee(घृत) The Abhiṣeka starts with ghee. A conch full...
mandatory religious ritual centring around the recitation of the Gayatri mantra, traditionally supposed to be performed three times a day by Dvija communities...
Raja-Matangi, plays the veena and is often pictured with a parrot. The Dhyana mantra (a mantra that details the form of the deity on which a devotee should meditate)...
Hindu deity Shiva and are commonly worn for protection and for chanting mantras such as Om Namah Shivaya (Sanskrit: ॐ नमः शिवाय; Om Namaḥ Śivāya). They...
legend, Murugan, the son of Shiva, extolled the meaning of the Pranava Mantra (AUM) to his father at this place and hence attained the name Swaminathaswamy...
Contributions to popular culture involving direct reference to the Hare Krishna mantra include the following. After coming in contact with the Hare Krishnas in...
with Caturmantras (i.e. Mantras from the four Vedas), ghee offerings and Gavyas (materials of worship obtained from milk, milk products). You will once...
Ganes’a, Surya and Visnu. Worship by the Purusa Sukta mantra, or by Hrim mantra, or by Vyahriti mantra or by S’rischate Laksmis’cha, etc., place Bhavani in...
means repeating or remembering a mantra (or mantram), and ajapa-japa (or ajapajapam) means constant awareness of the mantra, or of what it represents.[page needed]...
Buddhism, Jainism and Sikhism. It is used for counting recitations (japa) of mantras, prayers or other sacred phrases. It is also worn to ward off evil, to...
least three wicks) An oil lamp Cotton wicks Panchamrita (uncooked mixture of milk, yogurt, honey, sugar, and ghee) Optional items Conch shell One thousand...
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