Microtrends: The Small Forces Behind Tomorrow's Big Changes
Hardcover edition
Author
Mark Penn, Kinney Zalesne
Country
United States
Language
English
Subject
Demography, sociology
Genre
Non-fiction
Publisher
Twelve
Publication date
September 5, 2007
Media type
Print, e-book
Pages
425 pp. (1st edition)
ISBN
978-0446580960
Microtrends: The Small Forces Behind Tomorrow's Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007.[1] Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book.[2][3]
^Penn, Mark J.; Kinney Zalesne, E. (2007). Microtrends: The Small Forces Behind Tomorrow's Big Changes. ISBN 978-0446580960.
^"Chief Strategy Officer, Microsoft Former CEO, Burson-Marsteller". leighbureaultd.com. Retrieved 2015-05-08.
^"Mark Penn's Microtrends: The Small Forces Behind Tomorrow's Big Changes wins WPP Atticus Award". burson-marsteller.com. Retrieved 2015-05-08.
for the Wall Street Journal called "Microtrends", focusing on demographic trends in society and business. Microtrends appeared regularly in the Media &...
officer of Burson-Marsteller. Penn is the author of the books Microtrends (2007) and Microtrends Squared (2018). Together with Douglas Schoen, he was co-founder...
of Microtrends Squared: The New Small Forces Driving Today's Big Disruptions, which was published in 2018 as an update to his 2007 book Microtrends. Penn...
March 13, 2012. Retrieved March 22, 2012. Tom Whitwell (May 12, 2007). "Microtrends: LOLcats". The Times. Archived from the original on August 30, 2008....
on 2016-04-12. Retrieved March 29, 2016. Moran, M. (June 16, 2007). "Microtrends: Ikizukuri". The Times. Retrieved March 29, 2016. Ikizukuri as it is...
[dead link] "Theater Communications Group, 2008 TCG Conference, Microtrends". "Microtrends Columns". The Wall Street Journal. "Pinning Down the New American...
Epidemiology Fold catastrophe Hundredth monkey effect Meme Made to Stick Microtrends: The Small Forces Behind Tomorrow's Big Changes The Big Mo Gladwell 2000...
market can break through to signal the end of the microtrend. The bar that breaks out of a bearish microtrend line in a main bull trend for example is the...
aggregates of them, to exploit systematically and optimally the prevailing "microtrends" (e.g., rising or falling prices). These "fat tails" are not only mathematically...
Zalesne, co-author of bestselling book and Wall Street Journal column Microtrends 1996–1997 Brenda Berkman, first female FDNY firefighter 1997–1998 Dr...
readings. Fashion portal Biomechanical art OLED Murad, Ahmed (2009-12-19). "Microtrends: LED tattoos". The Times. London. p. 9. ProQuest 320328597. Quick, Darren...
Proust Was a Neuroscientist Imagine: How Creativity Works Made to Stick Microtrends Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye Thinking...
aesthetic". USA Today. McLaughlin, Kathrine. "Is Dark Academia the Only Microtrend Built to Last?". Architectural Digest. Retrieved May 11, 2023. "The Rise...
online subcultures, niches, or aesthetics are categorized into their microtrend utilizing the core suffix, such as goblincore or cottagecore. As such...
about a similar style of clothing to create a new microtrend. The high quantity of new microtrends produced by TikTok users has increased the popularity...
to change their product syntax to match that of a competitor. In 1989, Microtrend Books published the first "Xbase" cross-reference book (before the term...
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