Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurugram.[2] It was established in March 2000 as an IT software company operating in embedded systems. It entered the mobile phone business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.
In 2014, Micromax was the tenth largest smartphone vendor in the world.[3] In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.[4] The company also owns YU Televentures, which sells the products under the brand name YU.[5]
^"संग्रहीत प्रति". Archived from the original on 17 January 2011. Retrieved 4 February 2011.
^"Micromax becomes number one mobile phone company in India". Patrika Group. No. 5 August 2014. Archived from the original on 8 August 2014. Retrieved 5 August 2014.
^PTI. "Micromax world's 10th largest mobile phone brand in Q1: Gartner". Livemint (Press release). Retrieved 17 September 2015.
^"India's Micromax, once a rising star, struggles". Reuters. 13 March 2016. Retrieved 6 September 2017.
^"Official website of YU". YuPlayGod. Retrieved 6 September 2017.
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₹22,368.79 crore (US$2.8 billion) (2020)