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Mexx is a Dutch fashion brand that was created by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and add two kisses to it: Mexx. M (oustache) + E (manuelle) + XX (two kisses) = MEXX.[1] The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular.
Mexx has grown into an international brand in women, men and children's clothing with stores in more than 50 countries. With a production of 40 million pieces, Mexx was one of the top thirty largest brands in Europe in 2010. Since the second quarter of 2008, however, Mexx has been facing declining sales and has had to close the stores. In 2001 Mexx was bought by the American Liz Claiborne (LCI), which sold it in the autumn of 2011 to a joint venture with the Gores Group.
From 1985 to 2008 the company was located in Voorschoten, in the former silver factory of Koninklijke Van Kempen & Begeer. After that, the head office was located in the former European head office of Nissan in the Amsterdam Riekerpolder.
On December 4 in 2014, three holding companies of the group were declared bankrupt by the Amsterdam District Court. [3] In February 2015, Mexx made a restart under the wing of the Turkish clothing and retail company Eroglu.
Two years later, in 2017, the company came back into Dutch hands, the Brabant- based RNF Holding. The Mexx shoe collection was relaunched in 2018. The spring / summer collection of 2021 is the first collection for Mexx fashion to be designed from the office of Mexx in Drunen. A relaunch campaign started with the quote "Everything should be XX".
Several years after leaving the Canadian market, Mexx returned to Canada under a distribution deal with Walmart Canada. The collection consists of shoes, clothing, and home accents.[2]
Mexx is a Dutch fashion brand that was created by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's...
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Skirmish. Yulia became the face of L'Oréal in Russia, as well as Mexx clothing and Mexx perfume. She hosted the show Theory of Relativity on STS in 2009...
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Madison Models. Treil appeared in a number of advertising campaigns such as Mexx, Revlon, Naf Naf, Capucci, Jean Paul Gaultier and Calvin Klein, as well as...
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and changed the group name to this. Now operates as a department store. Mexx 1986 Eroglu Holding 17 Men's, women's and children's clothing and accessories...
businessman who owned the Wave Group Rattan Chadha, Dutch businessman and CEO of Mexx Rohit Chadda, Indian entrepreneur, who serves as the CEO of the digital business...
cover of French Votre Beauté. She was featured in print campaigns of H&M, Mexx, and Geox. In 2010, she walked on New York Fashion Week for the Spring season...
— MF NED Peer Koopmeiners (at Almere City until 30 June 2024) — FW NED Mexx Meerdink (at Vitesse until 30 June 2025) — FW DEN Jens Odgaard (at Bologna...
Adrian Mazilu (on loan from Brighton) 31 GK GER Markus Schubert 35 FW NED Mexx Meerdink (on loan from AZ Alkmaar) 43 DF NED Giovanni van Zwam 44 MF NED...
In 2014 he participated in ASW's "King of the Ring" tournament, defeating Mexx in the first round, but losing to Dean Allmark in the second round. In November...
world record holder Rattan Chadha, founder and chairman CitizenM, founder Mexx Akhlaqur Rahman Kidwai, Indian Chemist and Politician, Former Governor of...
VVV Venlo, it was Jong AZ’s first win in four months. As well as Schouten, Mexx Meerdink and Misha Engel made their first professional starts. On the 22...
died here Rattan Chadha (born 1949) joint founder of the fashion company Mexx Hans M. Heybroek (1927–2022) botanist, breeder of elms resistant to Dutch...
2005 to handle the newly acquired fashion brand Mexx franchise. In 2006, Liz Claiborne Inc., Mexx's parent company agreed to extend the franchise to...
Ayoo Sire Chopperson 2017 Taking Over Sire Chopperson 2016 Shatta Story Mexx Studio 2016 Krom Aye Shi (Town Make Hot) Lex MacCarthy 2016 Too Sweet Will...
The 2000 Mexx Benelux Open was a women's tennis tournament played on outdoor clay courts in Antwerp, Belgium that was part of the Tier IV category of the...