Metrecal was a brand of low-calorie, powdered diet foods (to be mixed with water as a beverage) "containing the essential nutrients of protein, carbohydrate, fat, vitamins and minerals" introduced in the early 1960s by the Mead Johnson company, with the first variety going on the market on October 6, 1959, the same day as another Mead Johnson product, Enfamil.[1] Though the initial Metrecal products were criticized for their taste, which newer varieties of flavor tried to improve upon, it attained a niche in the popular culture of the time. Created and marketed initially by C. Joseph Genster of Mead Johnson & Company, it was eventually replaced in the market by competitors such as SlimFast and lost popularity.
^"Mead Introduces 2 New Items", The Evansville (IN) Press, October 1, 1959, p. 8-A. Accessed October 30, 2023, cia Newspapers.com. "Two new Mead Johnson and Company products will go on the market Monday — one of them a 'painless' weight control product, the other a low protein duplication of mother's milk."
Metrecal was a brand of low-calorie, powdered diet foods (to be mixed with water as a beverage) "containing the essential nutrients of protein, carbohydrate...
of Art, wall label, Fruit Metrecal Hollywood by Edward Ruscha, 1971, color silkscreen with apricot and grape jam with Metrecal on paper, accession TCM.1996...
properties describing the overall shape of a font Meter (disambiguation) Metrecal, a diet drink introduced in the 1960s Metric conversion (disambiguation)...
Douglas (28 August 2010). "C. Joseph Genster; marketed '60s diet fad Metrecal; at 92". Boston.com. magazine, the editors of Relish. "Graham Cracker Cake...
days after his 55th birthday. His death may have been attributed to the Metrecal diet he was on. He had reportedly lost 40 pounds in six weeks. He was buried...
formula "Fred-O-Cal" is surely a reference to the early-1960s product Metrecal. 118 4 "Pebbles' Birthday Party" Tony Benedict October 8, 1964 (1964-10-08)...
(September 9, 2009). "Sylvia Schur, Food Editor and Developer of Cran-Apple and Metrecal, Dies at 92". The New York Times. Retrieved September 12, 2009. Grimes...
epidemiologist, esophageal cancer. C. Joseph Genster, 92, American marketer (Metrecal), natural causes. Don Graham, 96, American real estate developer (Ala Moana...
formula designed to be "a low protein duplication of mother's milk", while Metrecal was a low-calorie diet food, to be mixed with water for form a milk shake...
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