Defunct automobile brand of the Ford Motor Company
Not to be confused with Mercury (automobile).
For other uses, see Merkur (disambiguation).
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Merkur
Product type
Automobile
Owner
Ford Motor Company
Produced by
Ford Motor Company
Country
U.S.
Introduced
November 1983
Discontinued
September 16, 1989; 34 years ago (1989-09-16)
Related brands
Lincoln Mercury
Markets
North America
Merkur (German pronunciation:[mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the German division of Ford of Europe.[1]
Following the 1989 model year, Lincoln-Mercury withdrew Merkur, making it one of the shortest-lived automotive brands in the modern American automotive industry, lasting only one model year longer than the Edsel.
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Gould 2007, p. 218. Merkur 2014, p. 213. Merkur 2014, p. 213–218. Merkur 2014, p. 218. Merkur 2014, p. 220. Merkur 2014, p. 221. Leary, Metzner & Alpert...
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