This article is about the soft drink. For the Donovan song, see Mellow Yellow.
Mello Yello
Type
Citrus soda
Manufacturer
The Coca-Cola Company
Introduced
March 12, 1979; 45 years ago (1979-03-12)[1]
Color
Chartreuse yellow
Flavor
Citrus
Variants
Mello Yello
Mello Yello Zero
Mello Yello Cherry
Related products
Vault Mountain Dew Surge Sun Drop
Website
www.melloyello.com
Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979,[1] to compete with PepsiCo's Mountain Dew.[2]
Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.[3]
In South Africa in the 1980s, Mello Yello became associated with Apartheid South African Police and their notorious canary-colored vehicles.[4]
There have been three flavored variants of Mello Yello in North America. Mello Yello Cherry was released in response to Mountain Dew Code Red.[citation needed] The other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon. All three were only available for a limited time. Mello Yello Cherry is available at Coca-Cola Freestyle machines and is still available in limited markets.
The caffeine content is 49.5 mg per 12 US fl oz (355 mL) serving (139 mg/L).[5]
The national expansion ended in 2021 with Mello Yello's availability limited to the eastern part of the United States, however it is still sold as a fountain drink at various locations including Arby's, Cracker Barrel, Hardee's, Golden Corral, and Culvers.
^ ab"Coke's New Drink Battles 'Dew'", Stephen Hesse On Marketing column, The Atlanta Constitution, March 12, 1979, p. 8-D
^Andrew F. Smith (2006). Encyclopedia of Junk Food and Fast Food. Greenwood Publishing Group. ISBN 9780313335273. Retrieved 2011-12-07 – via Google Books.
^"Mello Yello". Radio 3BA. Archived from the original on 2013-01-26.
^Ahluwalia, Pal; Bethleham, Louise; Ginio, Ruth, eds. (2007). "Mellow Yellow: Image, violence, and play in apartheid South Africa". Violence and Non-Violence in Africa. Routledge. doi:10.4324/9780203964132. ISBN 9780203964132.
^"Jolting News About Soda". Good Housekeeping. January 8, 2008. Retrieved April 30, 2021.
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