Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive."[1]
Notwithstanding this fact, among existing definitions there is a shared base concerning the business administrative character of media management and the functional understanding of management. In the following a number of definitions are provided.
"Media Management consists of (1) the ability to supervise and motivate employees and (2) the ability to operate facilities and resources in a cost-effective (profitable) manner."[2]
"The core task of media management is to build a bridge between the general theoretical disciplines of management and the specifities of the media industry."[1]
"Media and internet management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises."[3]
leadership of media enterprises. Mediamanagement contains the functions strategic management, procurement management, production management, organizational...
engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term...
AIM MediaManagement is a media company based in Dallas, Texas. Through its subsidiaries AIM Media Indiana, AIM Media Midwest (also known as Digital AIM...
Jerry Media is a content and advertising company that operates various Instagram accounts, most prominently @fuckjerry. The account, founded by Elliot...
European MediaManagement Association (EMMA) is an international not-for-profit organisation for professionals and academics in mediamanagement. EMMA was...
Play (UPnP) for mediamanagement and device discovery and control, wired and wireless networking standards, and widely used digital media formats. DLNA...
RealPlayer, MPlayer, Media Player Classic, VLC Media Player and K-Multimedia Player. The Microsoft Zune mediamanagement software supports the WMV format, but...
wikidata descriptions as a fallback New media – Forms of media native to computers Online presence management – Promoting a person or business online...
Management (or managing) is the administration of organizations, whether they are a business, a nonprofit organization, or a government body through business...
customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social...
The International Journal on MediaManagement is a peer-reviewed academic journal published by Routledge from Taylor & Francis. It provides a global examination...
marketing, sports media analytics, sports sponsorships and sports facilities management. Bachelor's and master's degrees in sport management are offered by...
Reservoir Media (Nasdaq: RSVR), also known as Reservoir MediaManagement, Reservoir, Reservoir Holdings, Inc., is an independent music company based in...
social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes...
Social Media Marketing & Management Dashboard. November 22, 2018. Retrieved April 21, 2021. Zafarani, R., Ali Abbasi, M., Liu, H., (2014). Social Media Mining...
relations and other forms of mediamanagement. Media agencies were first launched with their main focus being the transaction of media space more efficiently...
Hootsuite is a social mediamanagement platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports...
entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the Indian digital mediamanagement arm of the Indian-American...
aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization...
Aspen Dental Management, Inc. (ADMI) is an American dental service chain with nearly 350 offices in 22 states (according to 2012 data). Its headquarters...
is also able to utilize a digital rights management service in the form of Windows Media DRM. Windows Media Player is a unique component, in that since...
operations on the data files. The term media asset management (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital...
Advancements in hardware identified another weak link: the absence of mediamanagement software to make it easy to display and control the video from a distance...
Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?". International Journal on MediaManagement. 13 (1): 71–85. doi:10...
other software media players. The Microsoft Zune mediamanagement software supports most WMA codecs, but uses a variation of Windows Media DRM which is...
programs namely in Sports Management, MediaManagement, Fire and Industrial Safety etc. It was ranked 34th among management schools by the Business Today'...
is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social MediaManagement. Consumer Intelligence...
Advertising management may also involve media buying. Advertising management is a complex process. However, at its simplest level, advertising management can...
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