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Media Play
Founded
1992; 32 years ago (1992)
Defunct
February 2006 (2006-02)
Fate
Bankruptcy
Successor
Kaspien
Headquarters
Minnetonka, Minnesota, U.S.
Parent
Musicland
Media Play Logo on Floor @ Cincinnati Mills Mall
Media Play was a chain of retail stores founded in 1992 by Musicland that sold VHS, DVDs, laserdiscs, music, electronics, toys, video games, anime, books, and board games similar to Hastings Entertainment, 2nd and Charles, and Half Price Books. Each store contained full book, movie, music, and video game sections under one roof. At their height, they operated 72 stores in 19 states with 2,000 employees. The first store opened in Rockford, Illinois, in 1992. Hundreds of stores were slated to be opened, but only 89 ever were. Media Play opened stores from 1992 to 2000.
Their Replay program was a loyalty program that allowed members to earn points for purchases which could earn members gift certificates. The same Replay card also worked at Sam Goody and Suncoast Motion Picture Company stores.
In 2001, Musicland was purchased by Best Buy Co. Inc. for $696 million (~$1.14 billion in 2023) as part of its initiative to diversify its retail holdings to reach a larger demographic with its consumer electronics and entertainment products. By then, Musicland numbered over 1300 stores. Their intention was to transform Sam Goody into a destination for young people looking for hip electronics. They launched a major remerchandising campaign and converted Musicland's On Cue concept of rural stores to the Sam Goody brand, reducing its position in books and moving more into video games and DVD.
MediaPlay was a chain of retail stores founded in 1992 by Musicland that sold VHS, DVDs, laserdiscs, music, electronics, toys, video games, anime, books...
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