September 17, 1993; 30 years ago (1993-09-17) in Cologne, North Rhine-Westphalia, Germany
Headquarters
Berlin
,
Germany
Area served
Worldwide
Key people
Harald Zulauf (Chief Executive Officer)
Peter Holzaepfel (Chairman of the Supervisory Board)
Revenue
€497.7 million[1] (2015)
Divisions
mc PR
mc Advertising
mc Digital
mc Event
mc Corporate Publishing
mc TV & Filmproduction
mc Sport & Entertainment
Website
www.mcgroup.com
Festival on the occasion of the 60th anniversary of the ratification of the Basic Law for the Federal Republic of Germany, planned and implemented by the mc Group on behalf of the Federal Press Office (2009)
The mc Group (formerly Media Consulta) is an international public relations network and advertising agency.[2] Established in 1993 in Cologne, Germany, the company has been headquartered in Berlin since the year 2000.[3]
The mc Group is Germany's largest communication agency and the third-largest German advertising agency. It is one of the key players in the industry,[4] currently ranking 13th worldwide, 2nd in Europe and 1st in the GCC/Middle East.[5] The mc Group pursues an integrated communication approach, offering a comprehensive service portfolio in a variety of fields.[6] The group of companies includes over 80 agencies on all continents.[7] The mc Group is the only agency worldwide to be present in all 28 member states of the European Union.[6] Clients come from the worlds of business (e.g. Generali, Lidl), media (e.g. RTL, CNN), politics (e.g. the European Union, the ASEAN, many national governments including Germany, Brazil, France or China) and sports clubs/associations (e.g. football, Formula 1, tennis, golf and the Olympic Games).[8][9][10][11][12] In 2021, Mc Group was ranked 17th on the Global Top 250 PR Agency Ranking.[13]
^"Media Consulta meldet Honorarumsätze 2015" (in German). mc Group. May 19, 2016. Archived from the original on March 29, 2017. Retrieved March 29, 2017.
^Juliane Paperlein (July 12, 2007). "Media Consulta baut sein internationales Netzwerk aus". Horizont (in German). p. 20.
^Jens Wiegmann (September 18, 2000). "Kölner PR-Agentur Media Consulta zieht an die Spree". Berliner Morgenpost (in German). p. 18.
^"Global Top 250 PR Agency Ranking 2016". The Holmes Report. Retrieved April 1, 2017.
^"Ranking Tables: PRWeek Agency Business Report 2017". PRWeek. May 1, 2017. Retrieved May 17, 2017.
^ ab"Network". mc Group. Retrieved April 1, 2017.
^Helge Weinberg (March 26, 2015). "Media Consulta startet erfolgreich in das Jahr 2015". PR-Journal (in German). Retrieved April 1, 2017.
^"Campaigns". mc Group. Retrieved April 1, 2017.
^Markus Weber (March 9, 2012). "Media Consulta wächst und bleibt Leadagentur der EU-Kommission". Werben & Verkaufen (in German). Retrieved June 26, 2017.
^"Kanzleramt und Media Consulta laden zum Tag der offenen Tür". PR Report (in German). August 17, 2009. Retrieved June 26, 2017.
^"Wende bei BPA-Etatvergabe". Horizont (in German). January 18, 2007. p. 1.
^Cite error: The named reference :5 was invoked but never defined (see the help page).
^"Top 250". PRovoke Media. Retrieved May 12, 2022.
The mcGroup (formerly Media Consulta) is an international public relations network and advertising agency. Established in 1993 in Cologne, Germany, the...
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Global Information
€497.7 million[1] (2015)