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Maxeda information


Maxeda DIY Group
Company typePrivate
IndustryRetail
Founded1999; 25 years ago (1999)
Headquarters
Amsterdam
,
Netherlands
Key people
Guy Colleau, CEO
ProductsGeneral merchandise, financial services
BrandsBrico, Praxis, Brico, BricoPlanit. 2004–10: V&D, La Place, De Bijenkorf. 2004–7: HEMA.
Revenue€ 1.337 Billion (2015)[1]
Operating income
€ 101 Million (2013/2014)[2]
OwnerKohlberg Kravis Roberts
Number of employees
7,000
Websitewww.maxeda.nl

Maxeda is a Dutch retail company owned by American investment firm Kohlberg Kravis Roberts & Co. (KKR) which is currently a market leader in the DIY retailing in The Netherlands, Belgium and Luxembourg. When Maxeda acquired Vendex KBB (KBB = Koninklijke Bijenkorf Beheer), Maxeda owned the three most prominent Dutch department stores: Vroom & Dreesmann and De Bijenkorf, both sold in 2010, and HEMA, sold in 2007.

  1. ^ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-highlights-facts-2015-uk.pdf [dead link]
  2. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2015-06-16. Retrieved 2017-06-03.{{cite web}}: CS1 maint: archived copy as title (link)

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