For the original Mastertronic company of the 1980s and early-1990s, see Mastertronic.
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Mastertronic Group Limited
Company type
Private
Industry
Video games
Founded
2004; 20 years ago (2004)
Founder
Andy Payne
Defunct
November 2015
Headquarters
Huntingdon
,
United Kingdom
Number of locations
2 offices (2014)
Key people
David Dunckley
Helen Dale
Brands
Mastertronic Games
Get Games
Just Flight
Just Trains
The Producers
Subsidiaries
Sold Out Sales & Marketing Ltd
Mastertronic Group Limited was a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004.[1] Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company was run by MD Andy Payne and Garry Williams.
Mastertronic Group licensed, published and distributed value PC software under the Sold Out, M.A.D. and PC Gamer Presents labels. They also owned the Everyone Can Play and Great Indie Games labels. Mastertronic closed in November 2015.[2]
^"One out, Sold Out". GamesIndustry International. Gamer Network. Retrieved 27 June 2014.
^"Mastertronic enters administration after 32 years". GamesIndustry.biz. 30 November 2015. Archived from the original on 12 October 2016. Retrieved 17 July 2018.
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