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Manfred Kirchgeorg information


Manfred Kirchgeorg
Research fields of the SVI-Endowed Chair of Marketing at HHL

Manfred Kirchgeorg (born 1958) is a German economist, specialized in the field of marketing management, who holds the SVI-Endowed Chair of Marketing, especially E-Commerce and Cross-Media Management at HHL Leipzig Graduate School of Management.[1]

  1. ^ "Prof. Dr. Manfred Kirchgeorg" (PDF) (in German). Handelshochschule Leipzig (HHL). Archived from the original (PDF) on 2017-08-23. Retrieved 2017-07-29.

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Manfred Kirchgeorg

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Manfred Kirchgeorg (born 1958) is a German economist, specialized in the field of marketing management, who holds the SVI-Endowed Chair of Marketing, especially...

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Otto Group

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Herausforderungen, Strategie und Umsetzung". In Kenning, Peter; Kirchgeorg, Manfred (eds.). Sustainable Marketing Management (in German). Wiesbaden:...

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Timo Meynhardt

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Leipzig Leadership Model, which was published in 2016, along with Manfred Kirchgeorg, Andreas Pinkwart, Andreas Suchanek and Henning Zülch. As for the...

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Andreas Suchanek

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Leipzig Leadership Model, which was published in 2016, along with Manfred Kirchgeorg, Timo Meynhardt, Andreas Pinkwart and Henning Zülch. Chairman of the...

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Public sector marketing

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ISBN 978-3-322-94834-2, retrieved 2022-11-18 Meffert, H., C. Burmann, and M. Kirchgeorg. 2008. Marketing. Grundlagen marktorientierter Unternehmensführung [in...

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