Major League Baseball on television in the 2000s information
Main articles: Major League Baseball on television, Major League Baseball on cable television, List of World Series broadcasters, List of Major League Baseball All-Star Game broadcasters, List of National League Championship Series broadcasters, List of American League Championship Series broadcasters, List of National League Division Series broadcasters, and List of American League Division Series broadcasters
In September 2000, Major League Baseball signed a six-year, $2.5 billion contract with Fox to show Saturday baseball, the All-Star Game, selected Division Series games and exclusive coverage of both League Championship Series and the World Series.
Under the previous five-year deal with NBC (1996–2000), Fox paid $115 million while NBC only paid $80 million per year. Fox paid about $575 million overall while NBC paid about $400 million overall. The difference between the Fox and the NBC contracts implicitly values Fox's Saturday Game of the Week at less than $90 million for five years. Before NBC officially decided to part ways with Major League Baseball (for the second time in about 12 years) on September 26, 2000, Fox's payment would've been $345 million while NBC would've paid $240 million. Before 1990, NBC had carried Major League Baseball since 1947.
When asked about the new deal with Fox, Commissioner Bud Selig said, "We at Major League Baseball could not be happier with the result. They have been a good partner and an innovative producer of our games."
Neal Pilson, who served as the president of CBS Sports when the network had the exclusive television rights for Major League Baseball said of Fox's $2.5 billion deal:
It is a lot of baseball. It will force Fox to delay the start of its entertainment season every fall in order to cover the playoffs and the World Series, but I am sure they have taken that into account. Fox probably believes it has driven a good deal financially. It has kept its cost escalation at a very modest number. I'm sure Fox believes if it is the only national carrier, it can sell its commercial (slots) without having to face underpricing from a competitor.
Some observers believed that gaining the relative ratings boost from the League Championship Series and World Series meant more to Fox than the other broadcast networks. This was because Fox had suffered the biggest prime time ratings decline[1] among the four major networks during the 1999–2000 television season, with an average prime time audience of 8.97 million viewers, down 17% from the year before according to Nielsen Media Research.
^Austin Karp (October 9, 2012). "MLB Regular Season Sees Record-Low Viewership On Fox, TBS; ESPN Worst Since '05". SportsBusiness Daily.
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