Mahindra Tractors is an Indian agricultural machinery manufacturer. It is part of the Mahindra & Mahindra corporation.[4] In 2010, Mahindra became the world's highest-selling tractor brand by volume. Mahindra's largest consumer base is in India. It also has a growing market in North America and Australia. The company is the largest tractor manufacturer in India[5] and has the capacity to build 150,000 tractors a year.[6]
M&M produced its first tractor in 1963, the Mahindra B-275, by forming a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian
market. Mahindra Tractors sold about 85,000 units annually, making it one of the largest tractor producers in the world.[7] To expand into the growing tractor market in China, Mahindra acquired a majority stake in Jiangling.
To raise awareness about Mahindra in the US, Mahindra USA announced its new sponsorship in the NASCAR Nationwide Series with R3 Motorsports, which is participating with a #23 Mahindra Tractors Chevrolet. The car was driven by Robert Richardson Jr.[8] With this sponsorship, Mahindra was the first Indian company to sponsor a car in NASCAR. In 2008, Mahindra was a sponsor of the MacDonald Motorsports team, which ran the #81 car in the NASCAR Nationwide Series.[8] They currently are a sponsor in NASCAR for Stewart-Haas Racing in the NASCAR Cup Series for Chase Briscoe.[9]
^"Mahindra appoints Anish Shah as the MD and CEO, effective from April 2". Livemint. 26 March 2021. Retrieved 12 July 2021.
^"M&M hikes stakes in Sampo Rosenlew Oy to 100%". Business Standard. 18 July 2022.
^"Mitsubishi Agricultural Machinery and Mahindra announce start of their strategic partnership". 1 October 2015.
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