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MagicSnow
Company type
Private
Industry
Entertainment
Founded
2002
Headquarters
Los Angeles, California,
USA
Key people
Adam Williams
(Founder & President)
Website
magicsnow.com'
Holiday crowds enjoy the MagicSnow production at The Grove in Los Angeles.
MagicSnow is a production company that specializes in the design and development of artificial snow and snow making technology for the entertainment industry. The company was founded by Adam Williams in 2002 and is based in Los Angeles.[1]
MagicSnow has developed snow themed projects for Walt Disney Parks & Resorts, Universal Studios Theme Park, Mattel, Princess Cruises, The Cosmopolitan of Las Vegas, and the Christmas Spectacular Starring the Radio City Rockettes.
One of the company’s notable technical achievements was developing a proprietary snow making process for the Disneyland Resort[2] attraction “Olaf’s Snow Fest”
MagicSnow is also known for creating holiday ‘snow shows’ at shopping centers like The Grove at Famer's Market, Ala Moana Center, Toronto Eaton Centre, Antara Polanco, Pacific Place Jakarta, Shopping West Plaza Sao Paulo, Time Warner Center and CentrO Oberhausen.[3] These shows create the illusion of snowfall in warm weather locations.
^"Archives". Los Angeles Times.
^"Disney Adds 'Frozen' Experiences to Disneyland, California Adventure Theme Parks". 5 December 2014.
^"I'm Dreaming of a White Christmas, Indoors". 10 December 2008.
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