This article contains content that is written like an advertisement.(March 2011) |
Type of site | Online social music games |
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Headquarters | Paris , France |
URL | www.mxp4.com |
Commercial | Yes |
Launched | 2008 |
Current status | Inactive since 2013 |
MXP4 was a social music game developer and a former music services company with headquarters in Paris, France. It was co-founded in 2008 to create an interactive music solution that enabled music fans to play with and modify songs. The company then shifted into a social music game developer, under the name "Bopler," in late 2010. The MXP4 music format enabled labels and artists to package multimedia content – streaming music, videos, artist bio, concert listings, share buttons for social networks, and merchandise links - into a single .mxp4 file, which could be accessed via a web-based application. The MXP4 applications also offered interactive features enabling users to play with, remix and sing along with tracks.
MXP4 changed its focus and became a B-to-C player with the creation of the Bopler brand in 2010. Bopler was one of the few social music gaming platforms present on Facebook. License contracts were signed with the main actors in the music industry to enable the legal use of tracks in its games. The company attempted to expand beyond Facebook and prepare the launch of music games across all digital platforms (online, mobile and tablets); but the company's Facebook page has not been active since 2013, and the domain www.mxp4.com is currently for sale.