MTV Video Music Award for Best Pop Video information
Music video award
MTV Video Music Award for Best Pop
Awarded for
Pop music videos
Country
United States
Presented by
MTV
First awarded
1999
Currently held by
Taylor Swift – "Anti-Hero" (2023)
Most awards
Britney Spears (3)
Most nominations
Britney Spears (7)
Website
VMA website
The MTV Video Music Award for Best Pop was first given out in 1999 under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reggaeton artists have also received nominations throughout the award's history.
In 2007, MTV eliminated this award along with all of the genre categories, but it returned in 2008.
In 2017, the word "Video" was removed from the names of all genre categories, leaving this award with its current name: Best Pop.
Britney Spears has received the most wins and nominations in this category, winning three awards out of seven nominations. NSYNC and Spears are the only acts to win the award for two consecutive years.
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