The MTV Video Music Award for Best Latin was first introduced to the MTV Video Music Awards in 2010 under the name Best Latino Artist. The award was created to replace the Los Premios MTV Latinoamérica, which closed in 2009.
Initially, the award was given to the Latino artist with the most viewer votes on the MTV Tr3s' official website. The winner, however, did not receive the award at the main ceremony and in later years was announced during the Spanish-language rebroadcast of the award ceremony on tr3́s.
From 2014 to 2017, the award was not given, only to be reintegrated into the award ceremony in 2018 under the name Best Latin, being assigned to music videos and performing artists.[1]
J Balvin is this award's biggest winner, having won three times. Balvin is also the category's most prominent nominee, with seven nominations.
^Exposito, Suzy (September 1, 2019). "This Week in Latin Music: Hispanic Artists Score at the VMAs, 'Thotiana' Remix, New Draco Rosa". Rolling Stone. Retrieved August 9, 2023.
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