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M1 Finance information


M1 Finance
Company typePrivately held company
IndustryFintech
FoundedApril 20, 2015; 9 years ago (2015-04-20)
FounderBrian Barnes
Headquarters200 N LaSalle St Ste. 800,
Chicago, Illinois
,
United States
Key people
Brian Barnes (Founder, CEO)
ProductsM1 Borrow
M1 Invest
M1 Spend
ServicesCommercial banking
Stock brokerage
Wealth management
Electronic trading platform
AUM$8.0 Billion USD (2024)
Members500,000 (2021)
Number of employees
300 (2021)
ParentM1 Holdings Inc.
Websitewww.m1.com

M1 Finance (commonly abbreviated as M1) is an American financial services company that offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit. M1 offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, fractional-share ownership, and exchange-traded funds. It also provides margin lending, automatic rebalancing services, automatic dividend reinvestment services, and cash management services including debit cards.

The company receives payment for order flow, makes revenue from interest on margin loans, subscription fees, and interchange fees from its credit card.[1] The platform has over $6 billion in assets under management.[2] M1's headquarters is located in Chicago, Illinois. As of 2021, the company had over 500,000 members.

Part of M1 Finance's investment strategy involves micro-investing. It allows users to select a portfolio and have the platform automatically invest additional funds in pre-defined ratios using fractional share ownership.

  1. ^ Tritsch, Shane (March 28, 2019). "A Broker for the New App Economy". Crain Communications.
  2. ^ "M1 Finance raises $150M in SoftBank-led Series E, boosts valuation to $1.45B". TechCrunch. Retrieved 2021-07-19.

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