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Luxury packaging information


Packaging and display of cosmetics help create an image of luxury
Presentation of jewelry is enhanced by luxury packaging
Unique packaging emphasizes specialized brands
Premium Christmas ornaments in reusable storage boxes
Fragrance bottles.

Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.[1]

As well as adding to the value of the product, luxury packaging fulfils various other roles; it enhances the image of the brand, increases consumer engagement through personalised packaging, performs a function, creates appeal and diversifies the product.[2]

Globally, the luxury packaging market continues to grow, driven by global trends of personalised packaging, attention to sustainability issues, and economic and demographic drivers. The luxury packaging market is forecast to grow by 4.4% to 2019, reaching $17.6 billion, and consumption will reach 9.9 billion tons with growth of 3.1%.[3]

  1. ^ Okonkwo, Uché (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan. ISBN 978-0230590885. Retrieved 2015-01-08.
  2. ^ Bergman, Robert (2011-12-12). "A New Year: A New Definition Of Luxury". Branding Magazine. Retrieved 2015-01-08.
  3. ^ "The Future of Luxury Packaging to 2019". Smithers Pira. Retrieved 2015-01-08.

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excess packaging. The Institute of Packaging Professionals defines overpackaging as “a condition where the methods and materials used to package an item...

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Fedrigoni S.p.A. In recent years, Fedrigoni has expanded its business in luxury packaging and self-adhesives. The CEO is Marco Nespolo. In 2011, the firm opened...

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14 mpg‑US (17 L/100 km). In 2007, a H3X edition was added. It included the luxury package, 18-inch chrome wheels with unique center caps, chrome trim, chrome...

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coffeecups, and have also produced a range of recycled paper for the luxury packaging market. The company produces specialist paper for the manufacture of...

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A disposable cup is a type of tableware and disposable food packaging. Disposable cup types include paper cups, plastic cups and foam cups. Expanded polystyrene...

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Box wine

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began packaging their own high-quality boxed wine. This, coupled with an increased cultural interest in environmentally sustainable packaging, has cultivated...

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Package delivery

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major carriers have a packaging engineering staff which provides packaging guidelines and sometimes package design and package testing services. Many...

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Lexus GS

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2005. Lexus marketed the GS as a performance sedan competing in the mid-luxury class, between its compact executive IS and large/flagship LS. The GS shared...

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Chevrolet Impala

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redesigned full-coil suspension. In 1965, Chevrolet introduced a new luxury package for the Impala four-door hardtop, called "Caprice" and coded as RPO...

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Nissan Maxima

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digital touch entry system on the GXE (in conjunction with the new Luxury Package) allowed the windows to be lowered and the moon roof opened from outside...

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Toyota Tundra

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2010 model year, a new luxury option group called the Platinum package was made available exclusively on CrewMax Tundras. The package included a chrome front...

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Holden Commodore

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(base and fleet package); Commodore Acclaim (family and safety package); Berlina (luxury package) and Calais (sedan-only sport luxury package). Limited editions...

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Chevrolet Tahoe

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Silverado 4-door. Both models were available with the Base, LS, or luxury LT trim packages. In Venezuela, the two-door Tahoe was released in 1993 (4WD only)...

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Toyota Innova

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body moulding, chrome ornaments on rear windshield and trunk lid. The Luxury package was also introduced for the G and V type.[citation needed] 2009 Kijang...

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Ford Super Duty

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Crew Cab configuration. This version included a basic package and a luxury package. The basic package included cloth captain's chairs, wood trim on center...

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Great Wall Florid

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bodykit. Great Wall Florid comes in two available trim models: luxury and elite. The Luxury package comes with a standard 1.3 inline four cylinder engine with...

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Cadillac CT6

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The Cadillac CT6 (short for Cadillac Touring 6) is a full-size luxury car manufactured by Cadillac between 2016 and 2020 over two generations. The first...

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