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Founded | 20 June 1990 |
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Type | Non-governmental organization |
Focus | Road traffic safety |
Location |
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Area served | Argentina |
Method | Volunteering, free workshops, mass media campaigns, research |
Key people | Alberto Silveira, María Cristina Isoba |
Subsidiaries | None |
Revenue | In-company courses, donations |
Website | www |
Luchemos por la Vida (Spanish for "Let's fight for life") is a nonprofit organization whose purpose is to help prevent traffic accidents in Argentina. It promotes road traffic safety and focuses on contributing to safe traffic behavior. The organization does not receive financial support from government agencies and is mainly held together by volunteers, private firms, and community servicemen. In 2010, statistics showed that approximately 21 deaths occurred per day in Argentina (nearly 7,600 over the course of the year) along with 100,000 injured and severe vehicle damage caused by traffic incidents.[1][2]