A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members.[1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers.[2] Since Facebook debuted this feature in 2013, additional advertising platforms have followed suit, including Google Ads,[3] Outbrain,[4] Taboola,[5] LinkedIn Ads[6] and others.
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^"About similar audiences for Search". Retrieved August 8, 2019.
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^"Targeting with LinkedIn Lookalike Audiences – Overview". Retrieved August 8, 2019.
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