This article is about the Pepsi advertisement. For Iron Cross album, see Live for Now!
Live for Now
Screenshot from the advertisement showing Kendall Jenner giving a police officer a can of Pepsi
Client
PepsiCo
Product
Pepsi
Directed by
Michael Bernard[1]
Music by
"Lions" by Skip Marley
Starring
Kendall Jenner
"Live for Now", also known as "Live for Now Moments Anthem",[2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."[3] The advertisement was pulled after receiving online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality.
^Rahman, Abid (April 6, 2017). "Kendall Jenner Pepsi Commercial: How the "Worst Ad Ever" Came to Be". The Hollywood Reporter. Archived from the original on October 8, 2021. Retrieved October 8, 2021.
^Watercutter, Angela. "Pepsi's New Kendall Jenner Ad Was So Bad It Actually United the Internet". Wired. Retrieved April 6, 2017.
^brannon (June 17, 2019). "Case Study: PepsiCo & Kendall Jenner's Controversial Commercial". astute. Archived from the original on November 7, 2022. Retrieved November 9, 2022.
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