Sports Marketing, Television and Radio Production and Broadcasting
Founded
December 31, 2018
Headquarters
Plano, Texas
,
United States
Services
Sports Marketing, Event Management
Number of employees
2,200
Parent
Atairos Group Endeavor Group Holdings
Subsidiaries
Collegiate Licensing Company Host Communications
Website
http://www.learfield.com/
Learfield (often stylized as LEARFIELD), is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. The company was previously known as Learfield IMG College before rebranding in 2021 to Learfield[1]. Headquartered in Plano, Texas, Learfield employs more than 2,200 people in nearly 100 offices throughout the United States.[2] The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group.[3]
IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. Additionally ISP Sports was acquired in 2010.
In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually.
The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations.
Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the University of Kentucky.[4] ISP Sports was founded in 1992 in Winston-Salem, North Carolina providing sports marketing and broadcast services for collegiate athletics across the United States. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices.
The organization also co-owns the Longhorn Network and Campus Insiders, the latter through which it holds a stake in 120 Sports.
^"Learfield IMG College Is Now Simply Learfield". 3 August 2021.
^"LEARFIELD AND IMG COLLEGE COMPLETE MERGER". 31 December 2018.
^"Our History".
^"IMG College". Archived from the original on 2011-10-07. Retrieved 2011-09-05.
Learfield (often stylized as LEARFIELD), is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties...
football and men's basketball teams for Learfield/IMG College and the Iowa Hawkeye Sports Network. Learfield Sports represents over 130 colleges across...
The Washington Huskies are the intercollegiate athletic teams that represent the University of Washington, located in Seattle. The school competes at the...
subsidiary of Learfield Communications. Mississippi News Network, a subsidiary of TeleSouth Communications. Missouri Net, a subsidiary of Learfield Communications...
Wingo from 2017 until 2020. After leaving ESPN, in 2021 Golic joined Learfield as co-host and analyst of College Football Saturday Night, a new personality-driven...
3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the...
2008. Shinn, Peter (January 8, 2008). "Matthew McConaughey Movies List". Learfield Communications, Inc. Retrieved December 25, 2018. Fleming, Mike Jr. (June...
The West Virginia Mountaineers are the athletic teams that represent West Virginia University in Morgantown, West Virginia. The school is a member of National...
Buckeyes are covered on the radio by Ohio State Sports Network, operated by Learfield IMG College. WBNS/Columbus (1460 AM) and sister station WBNS-FM/Columbus...
September 2, 2016. "NCAA Champions". University of Minnesota Athletics. Learfield. Archived from the original on August 21, 2021. Retrieved August 21, 2021...
school; one male student-athlete and one female student-athlete) The NACDA Learfield Sports Directors' Cup is an annual award given by the National Association...
institutions and expanding the reach of the Southeastern Conference. The NACDA Learfield Sports Directors' Cup is an annual award given by the National Association...
and Ticketing & Fan Engagement (formerly Paciolan). On June 12, 2017, Learfield, acquired Spectra's Ticketing & Fan Engagement division - formerly known...
Archived from the original on March 1, 2013. Retrieved February 9, 2013. "Learfield Sports Directors' Cup Previous Scoring". National Association of Collegiate...
winners announced for the Bob Feller Act of Valor Award". Radio Iowa. Learfield News & Ag. Retrieved January 9, 2021. Verlander, Richard; Verlander, Kathy...
Association of Collegiate Director's of Athletics (NACDA) in the Division I Learfield Sports Director's Cup. Basketball Chattanooga's men's basketball program...
Drive above, Learfield provides a whip-around radio service for college football that airs on Sirius XM's ESPNU Radio service and Learfield's The Varsity...
as a joint venture between The University of Texas at Austin, ESPN and Learfield (formerly IMG College), and is operated by ESPN (itself owned jointly...
Jodi Huisentruit case is still active, still a mystery". Radio Iowa. Learfield News & Ag, LLC. Retrieved October 5, 2021. AbbeyAbbey (May 27, 2020)....
"2018 Learfield Directors' Cup Division I Final Standings" (PDF). Nacda. Archived from the original (PDF) on July 2, 2021. "2019-20 Learfield IMG College...
5% minority stake in Celsius Holdings. Celsius Holdings partnered with Learfield, a collegiate sports marketing company, to form partnerships with potentially...
Arkansas Razorbacks 2022 Media Guide (PDF). University of Arkansas and Learfield. pp. 4, 114. Retrieved May 1, 2023. Oslin, Reid (November 10, 2015). "The...
November 8, 2022. Retrieved November 28, 2022. "Williams College Wins 22nd Learfield IMG College Directors' Cup in 24-Year History of National Award". Home...
winners announced for the Bob Feller Act of Valor Award". Radio Iowa. Learfield News & Ag. Retrieved January 9, 2021. "Yogi Berra Museum". Yogi Berra...
The BYU Cougars are the intercollegiate athletic teams that represent Brigham Young University (BYU), located in Provo, Utah. BYU fields 21 National Collegiate...
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