Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development.[1]
Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and financial failures.[2][3] While the events leading up to the launch can make or break a new business, it is important to start with the end in mind, which means thinking about the direction in which you want your business to grow and how to put all the right pieces in place to make this possible.[4]
^Blank, Steve (May 2013). "Why the Lean Start-Up Changes Everything". Harvard Business Review.
^Penenberg, Adam L. (8 September 2011). "Eric Ries is a Lean Startup machine". Fast Company. Retrieved 4 June 2015.
^Adler, Carlye (30 August 2011). "Ideas are overrated: startup guru Eric Ries' radical new theory". Wired. Retrieved 4 June 2015.
^Kronenberger, Craig (2021-08-20). "The Top 10 Entrepreneurial Mistakes that Startup Studios Help Address". Startup Studio Insider. Retrieved 2022-03-11.
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