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Landor
Logo as Landor
Company type
Subsidiary
Industry
Branding
Founded
1941; 83 years ago (1941)
Headquarters
San Francisco, California, United States.
Key people
Walter Landor
Owner
WPP plc
Parent
WPP
Website
landor.com
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.[1]
Headquartered in London, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, Spain and the United States.[2] Landor is a member of the network WPP plc, the world's largest advertising company by revenues.[2]
Landor's work includes brand research and valuation, brand strategy and architecture, brand purpose and design, corporate identity and packaging design, innovation, naming and writing, branded experience[clarification needed], brand equity management, employee engagement[clarification needed], and digital branding.[3]
^Gallagher, Bernard. "Walter Landor, an industrial designer and pioneer in branding, created some of the world's most recognizable packages, brands, and trademarks". Immigrant Entrepreneurship. German Historical Institute. Retrieved 25 October 2012.
^ ab"Landor". Our companies. WPP. Retrieved 25 October 2012.
^"Landor Company Profile". WPP. Retrieved 17 January 2015.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry...
consumer research techniques widely used to this day. Landor, the company he founded as LandorAssociates in 1941, has offices around the world. "Products...
partners with DHS on its Ready.gov campaign, and the consulting company LandorAssociates were responsible for graphic design and maintaining heraldic integrity...
Welch, Andrew (March 2008). "Who is the brand daddy?" (PDF). Landor.com. LandorAssociates. Archived from the original (PDF) on 7 October 2013. Retrieved...
resembled the one used by British Airways at the time (designed by LandorAssociates). In April 1988, British Airtours adopted the popular Caledonian Airways...
Landor may refer to: Walter Savage Landor (1775–1864), English poet Robert Eyres Landor (1781–1869), English writer and clergyman, brother of Walter Savage...
Namensentwicklung für ein führendes Bahntechnik-Unternehmen" (PDF). www.landor.com (in German). Landor. April 1996. Archived from the original (PDF) on 13 July 2011...
made the controversial decision to hire foreign brand consultants LandorAssociates to create a new logo, livery and brand, a project regarded as expensive...
privatisation, a new corporate look was adopted in 1984, developed by LandorAssociates. Referred to as the Speedwing, the red flash on the lower dark blue...
Graphic Design at San Jose State University. She started her career at LandorAssociates as brand designer, and helped create and evolve the brands of HP,...
Brand Union, Lambie-Nairn, and three other brand consulting businesses) and Landor. In 2005 advertising agency Cohn & Wolfe (later merged into WPP) was contracted...
companies in 2008. 140 Proof AKQA Goodby, Silverstein & Partners LandorAssociates Mullen Traction Cruise Automation Otto (company) Bank of the Orient...
2021, following a public vote between two candidates designed by LandorAssociates, a design named "Futura" was announced as the emblem of the 2026 Winter...
three Retrojet 747s previously used by BA, wearing the 1980's - 1997 LandorAssociates livery, and has the name City of Swansea. Dunsfold Park's existing...
partners with DHS on its Ready.gov campaign – and the consulting company LandorAssociates were responsible for graphic design and maintaining heraldic integrity...
fleet at the end of that month. In 1984, a new livery designed by LandorAssociates updated the airline's look as it prepared for privatization. The Speedbird...
the San Francisco office, around Bill Hill (IDEO) and Terry Irwin (LandorAssociates), and then in 1995 the London office around Tim Fendley (now Founder...
who would also go on to become a film director – founded Ridley Scott Associates (RSA), a film and commercial production company. Working alongside Alan...
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