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LGBT marketing information


LGBT-pride symbols at a demonstration

LGBT marketing is the act of marketing to LGBT (lesbian, gay, bisexual, transgender) customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or the targeted use of any other element of the marketing mix.

The LGBT market comprises a group of customers who buy goods and services from a broad range of companies across industry segments and in many countries.

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LGBT marketing

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LGBT marketing is the act of marketing to LGBT (lesbian, gay, bisexual, transgender) customers, either with dedicated ads or general ads, or through sponsorships...

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LGBT community

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ultimately "others" the LGBT community. Sensitivity is of importance when marketing towards the community. When marketing towards the LGBT community, advertisers...

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LGBT tourism

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LGBT tourism (or gay tourism) is a form of tourism marketed to gay, lesbian, bisexual, and transgender (LGBT) people. People might be open about their...

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Rainbow capitalism

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early-21st century. Marketing to the LGBT community has played a major role in promoting social acceptance of LGBT people, including increased LGBT representation...

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Trainbow

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Trainbow is the nickname that is given to the LGBT marketing concept by train operating companies, initially in the United Kingdom, to cover their trains...

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LGBT music

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contributions to the music industry. LGBT portal Music portal Gay anthem Gay skinhead LGBT community LGBT culture LGBT marketing LGBT representations in hip hop...

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Raymond Braun

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the LGBT marketing lead for Google and YouTube. In January 2015, Braun took a leave of absence from Google to start a YouTube channel focused on LGBT issues...

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Absolut Vodka

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by Lars Olsson Smith. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower...

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Queerbaiting

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LGBT people and (among males) a homosocial embrace of a "softer" form of masculinity. LGBT marketing Media portrayal of LGBT people Pinkwashing (LGBT)...

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LGBT rights in Israel

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Lesbian, gay, bisexual, and transgender (LGBT) rights in Israel are considered the most developed in the Middle East. Although same-sex sexual activity...

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Criticism of the alcohol industry

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substance abuse than non-LGBT+ individuals. As of 2013, LGBT+ youth struggle with higher levels of alcohol usage than their non-LGBT+ peers, a pattern previously...

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LGBT cruises

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LGBT cruises are a rising phenomenon in LGBT culture and a growing trend in the LGBT tourism industry. LGBT cruises typically consist of cruises oriented...

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Resorts Casino Hotel

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itself to LGBT customers. The resort opened "Prohibition", the city's first gay casino nightclub, as well as hired a director of LGBT marketing. In July...

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List of LGBT periodicals

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lesbian, gay, bisexual, and transgender (LGBT) demographic by country. The most comprehensive holdings of LGBT periodicals is found at the Australian Lesbian...

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LGBT culture in Nashville

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LGBT culture in Nashville consists of the LGBT friendliness, resources, communities, activities for the LGBT community in Nashville and the surrounding...

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LGBT tourism in Brazil

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the world. LGBT portal Brazil portal LGBT tourism Gay village LGBT marketing List of LGBT events Rio is the best LGBT destination of the world (in Portuguese)...

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Media portrayal of LGBT people

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transgender (LGBT) people in media has been largely negative if not altogether absent, reflecting a general cultural intolerance of LGBT individuals;...

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Gay anthem

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empowering song of the 2000s decade for LGBT people. LGBT portal LGBT music LGBT marketing "Easy Living" is referenced twice in the plot of the novel The Price...

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Sniffies

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the fun", according to its marketing officer. LGBT portal Cruising for sex Comparison of online dating services List of LGBT social networking services...

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Pink money

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earnings from LGBT people rise from $20 million in 1994 to $193.5 million in 1999, after formation of a team devoted to gay and lesbian marketing. In politics...

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Alcohol advertising

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advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries...

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LGBT rights in South Africa

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Lesbian, gay, bisexual, and transgender (LGBT) people in South Africa have the same legal rights as non-LGBT people. South Africa has a complex and diverse...

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LGBT rights in the Netherlands

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Lesbian, gay, bisexual, and transgender (LGBT) rights in the Netherlands are among the most advanced in the world. Same-sex sexual activity was legalized...

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LGBT themes in video games

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and transgender (LGBT) characters have been depicted in video games since the 1980s. Throughout the history of video games, LGBT characters have been...

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