Ed Begley, Everett Sloane and Richard Kiley in Rod Serling's Patterns on Kraft Television Theatre (1955)
Also known as
Kraft Mystery Theatre
Genre
Anthology drama
Narrated by
Ed Herlihy (1947-55) Charles Stark (1955)
Theme music composer
Norman Cloutier
Country of origin
United States
Original language
English
No. of seasons
11
No. of episodes
650
Production
Camera setup
Multi-camera
Running time
48–52 minutes
Production companies
J. Walter Thompson Agency Talent Associates
Original release
Network
NBC
Release
May 7, 1947 (1947-05-07) – October 1, 1958 (1958-10-01)
Infobox instructions (only shown in preview)
Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1] In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week,[2] in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live.
Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become Pond's Theatre on ABC-TV from March 1955, while the original Kraft Theatre continued on NBC-TV.
^Kraft Foods profile, from AdAge.com
^Griffith, Benjamin (2002). "Kraft Television Theatre". St. James Encyclopedia of Pop Culture. Thomas Gale. Archived from the original on 2008-02-17. Retrieved 2008-07-19.
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