Banfi Vintners Professor of Wine Education and Management
Spouse
Michael LaTour
Academic background
Alma mater
University of Colorado Boulder Boston University University of Iowa
Thesis
Reconstructive memory in consumer decision-making (1997)
Academic work
Institutions
University of Iowa Harvard University Auburn University University of Nevada-Las Vegas Cornell University
Kathryn LaTour is an American academic, researcher and author. She is an applied cognitive psychologist and currently serves as the Banfi Vintners Professor of Wine Education and Management at the School of Hotel Administration within Cornell University’s SC Johnson College of Business.[1]
LaTour's research is focused on consumer learning and memory of hedonic experiences. Her early worked considered how easily consumer memories can be distorted, and her current work looks at ways in which to strengthen memories. LaTour uses both experimental and qualitative research methods for her research. Most of LaTour's experimental studies have involved either staging experiences or using field opportunities so she can study factors that influence the consumption experience. Her qualitative work has used ZMET (Zaltman Metaphor Elicitation Technique) as well as a variation using childhood memory elicitation.[2] She has written over 70 scientific papers and book chapters.[3]
Latour’s research has been covered in media including USA Today and the New York Times.[4] Some of her research focuses on memory distortion, nostalgia, differentiating online from land casino gambling, and developing new ways for learning complex products such as wine.[5]
^"Kathy LaTour".
^Hendler, Flavia; Latour, Kathryn A. (May 2008). "A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty".
^"Kathryn LaTour - Google Scholar".
^Walker, Rob (18 May 2008). "Can a Dead Brand Live Again?". The New York Times.
KathrynLaTour is an American academic, researcher and author. She is an applied cognitive psychologist and currently serves as the Banfi Vintners Professor...
Michael LaTour was an American marketing researcher, author and academic. He was a professor at Ithaca College. LaTour's work explores psycho-physiological...
received by Kathryn Bernardo during her career. Hicap, Jonathan (September 21, 2023). "'The Fragile Colossus,' 'Big Bet' win top prizes; Kathryn Bernardo...
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by cyclist and writer Kathryn Bertine, World Ironman champion Chrissie Wellington, and cyclists Marianne Vos and Emma Pooley. "La Course to showcase women's...
Eubanks, Thomas Ravenel, and Whitney Sudler-Smith all returning, with Kathryn Calhoun Dennis and Landon Clements joining the main cast. The third season...
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December 1, 2015. Two new housewives joined the main cast: Erika Jayne and Kathryn Edwards. Maloof, Grammer, Armstrong, Glanville, and Richards appeared as...
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in Montreal, Quebec. The band was formed by vocalist and bass guitarist Kathryn McCaughey (formerly of Uncle Bad Touch), vocalist and guitarist Marianna...
Kathryn Elizabeth Morgan (born August 17, 1988)[citation needed] is an American ballet dancer. She joined New York City Ballet in 2006 and was promoted...
Renaissance world tour: What to expect from Queen Bey". BBC News. Archived from the original on May 13, 2023. Retrieved May 15, 2023. Knight, Kathryn (May 10,...
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cyclists Kathryn Bertine, Marianne Vos and Emma Pooley and professional triathlete Chrissie Wellington formed an activist group called Le Tour Entier (“the...
Valerie Kathryn Harper (August 22, 1939 – August 30, 2019) was an American actress. She began her career as a dancer on Broadway, making her debut as...
was replaced in 2022 by Tour de France Femmes, a multi day stage race organised by ASO. In 2013, professional cyclists Kathryn Bertine, Marianne Vos and...
missed the first three weeks of the American Idol Tour due to laryngitis and bronchitis. She joined the tour beginning with the July 28 show in Washington...
the original on December 28, 2023. Retrieved October 5, 2023. Lindsay, Kathryn (January 3, 2018). "The Drop: Exclusive Music Video Premiere For Chappell...
Kathryn Emma Bryce (born 17 November 1997) is a Scottish cricketer and the current captain of the national women's cricket team. An all-rounder, she plays...
Archived from the original on June 18, 2021. Retrieved June 17, 2021. Watson, Kathryn; Quinn, Melissa (June 18, 2021). "Biden signs bill making Juneteenth a...
Charts. He starred as Brandon in the musical film Dance-Off co-starring Kathryn McCormick. The movie is about two cross-town rival dance teams go head...
season 26 episodes No. overall No. in season Title Original air date 429 1 "Kathryn Briggs" September 1, 2019 (2019-09-01) A decorated soldier falls in love...
the miniseries Paura di amare. In 2010, Sellers played the daughter of Kathryn Bolkovac (Rachel Weisz) in Larysa Kondracki's The Whistleblower. In 2012...
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