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Jovem Guarda
Other names
Iê, Iê, Iê
Stylistic origins
Rock and roll, rock pop and psychedelic rock
Cultural origins
Early 60's in Brazil
Typical instruments
Guitar, drums, bass, saxophone, trumpet, organ and electric keyboard
Regional scenes
Brazilian rock
Local scenes
São Paulo
Jovem Guarda[nb 1] was primarily a Brazilian musical television show first aired by Rede Record in 1965, although the term soon expanded to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, although the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers. They were Roberto Carlos, Erasmo Carlos and Wanderléa, with other bands and musicians appearing on the show as guests.
The style became popularly known as "iê-iê-iê", a term that, like French yé-yé, is most likely based on the frequent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah"). Iê-iê-iê was often considered a lesser genre, inferior to the more sophisticated bossa nova and MPB music of the period. Jovem Guarda also became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period, thus reinforcing the idea of its lack of artistic integrity.
Jorge Ben explored Jovem Guarda-style rock during the 1960s, fusing it with samba and R&B,[1] before his music's development into samba rock.[2]
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^Perrone, Charles A.; Dunn, Christopher (eds.) (2013). Brazilian Popular Music and Globalization. Routledge. ISBN 1136612769. page 78.
JovemGuarda was primarily a Brazilian musical television show first aired by Rede Record in 1965, although the term soon expanded to designate the entire...
popular music's most important musical movements, such as bossa nova, JovemGuarda, and Tropicália, with the latter period defined by his albums Jorge Ben...
Erasmo and Roberto Carlos. Roberto and Erasmo created JovemGuarda. The beginning of the JovemGuarda, with Roberto Carlos, Erasmo Carlos and Wanderléa,...
the domination of international rock music and its Brazilian variant, JovemGuarda, the traditional samba would have started to be seen as an expression...
do Horizonte", "Amigo" and "Festa de Arromba". A core member of the JovemGuarda ("Young Guard") scene of 1960s Brazilian pop-rock, Erasmo often appeared...
composing songs. Marcos was one of the names connected to the program JovemGuarda in the 60s, consecrated participant in the program, hosted by Roberto...
Quincy Jones Explores the Music of Henry Mancini. In 1963, Brazilian pre-JovemGuarda group Trio Esperança recorded a vocal version of this song, titled "O...
Esses Gaúchos. Porto Alegre: Tchê! 101p. Pugialli, Ricardo. Almanaque da Jovemguarda: nos embalos de uma década cheia de brasa, mora?. Ediouro Publicações...
among others. MPB's second stage – after the split Bossa Nova (1959) / JovemGuarda (1965) / Tropicalismo (both 1967) – refers to mainstream Brazilian pop...
career from Carlos, who was beginning to enjoy the massive success of JovemGuarda with Esteves. Carlos was inaccessible, but Maia started to perform in...
mainstream success with their JovemGuarda hit "Coruja" (translated as owl). They co-wrote songs for other JovemGuarda artists, like Demétrius ("Comendador...
1965. p. 36. Retrieved March 3, 2016 – via Google Books. 'No Embalo da JovemGuarda', 1999, by Ricardo Pugialli. Ampersand editors, RJ, Brazil. "RPM Top...
Ronaldo Lindenberg Von Schilgem Cintra Nogueira (born July 17, 1944), better known as Ronnie Von, is a Brazilian singer, businessman and TV show host....
musical team “Tony e Tom & Jerry” that made an appearance on the TV show JovemGuarda (Young Guard). In 1964, he made his debut as an actor on television,...
decade. In Brazil, even though the 1960s witnessed the phenomenon of JovemGuarda and the 1970s saw the appearance of many prolific artists, like Raul...
Matita Perê 1973 Tom Jobim 84 Qualquer Coisa/Jóia 1975 Caetano Veloso 85 JovemGuarda 1965 Roberto Carlos 86 Beleléu, Leléu, Eu 1980 Itamar Assumpção e Banda...
exaggerations (love disappointments) or naivety; with samba-canção, bolero and jovem-guarda linked to it. The musical origin of "brega" is not known for sure, but...
1960s marked the start of modern sertanejo music. One member of the JovemGuarda musical movement, singer Sergio Reis switched from pop to sertanejo in...
Portuguese pronunciation: [vaˈnuzɐ]) was a Brazilian singer, linked to the JovemGuarda movement. She released many solo albums, most of them self-titled. The...
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