Jay Conrad Levinson (February 10, 1933 – October 10, 2013[1]) was an American business writer, known as author of the 1984 book Guerrilla marketing.[2][3][4]
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.[5] Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.
^"Guerrilla Marketing Founder Levinson Dies at 80". Insurance News | InsuranceNewsNet. Retrieved 2023-03-23.
^Date information sourced from Library of Congress Authorities data, via corresponding WorldCat Identities linked authority file (LAF).
JayConradLevinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing. He was...
service. It is a type of publicity. The term was popularized by JayConradLevinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple...
Hegarty (advertising executive) Claude C. Hopkins Philip Kotler JayConradLevinson Paul Margulies David Ogilvy Bryan Pearson (businessman) Al Ries David...
physiologist Horace Clifford Levinson (1895–1968), American mathematician Jan Levinson, fictional character (The Office) JayConradLevinson (1933–2013), American...
different German peripheries. However, it was used before in 1984 by JayConradLevinson, as a marketing strategy for small businesses. One form of guerrilla...
equation." The parable has also been invoked in secular contexts. JayConradLevinson, the developer of guerilla marketing, told the story in his 1999...
recognition. This style of marketing grew in popularity in 1986 when JayConradLevinson published his book Guerrilla Marketing, which paved the future for...
Natural Capitalism: Creating the Next Industrial Revolution, and JayConradLevinson and Shel Horowitz, authors of Guerrilla Marketing Goes Green "Nuclear...
advertising, undercover marketing and astroturfing.[citation needed] JayConradLevinson coined the term Guerrilla Marketing with his 1984 book of the same...
and 2 million more had been sold in stores, This was described by JayConradLevinson and Seth Godin as "a classic example of the way that informercials...
entertain or encourage them to buy. Seeing the changes around him JayConradLevinson wrote his novel Guerrilla Advertising in 1984; this book highlighted...
Hancock became business partners with Guerrilla Marketing author JayConradLevinson and together they published a series of non-fiction books. In December...
cancer. Jan Kuehnemund, 51, American musician (Vixen), cancer. JayConradLevinson, 80, American business writer. Godfrey Lightbourn, 83, Bahamian Olympic...
Hillsborough, California, on November 4, 2022, at the age of 96. Levinson, JayConrad (1994). Guerrilla Advertising: Cost-effective Techniques for Small-business...
October 4, 1950) is an American actor who portrayed the character Eli Levinson in both Civil Wars and L.A. Law. From 2005 to 2009, Rosenberg was president...
September 2, 2019. Retrieved September 2, 2019. Simon Vozick-Levinson (September 12, 2009). "Jay-Z 'Answers the Call' in NYC with help from Rihanna, Beyonce...
Reviews, Credits | AllMusic". AllMusic. Retrieved November 18, 2021. Vozick-Levinson, Simon (September 28, 2007). "Back Up N Da Chevy". Entertainment Weekly...
(Jean Hersholt, Ralph Morgan, Ralph Block, Conrad Nagel)/ Technicolor SA (1939) Bob Hope / Nathan Levinson (1940) Walt Disney, William Garity, John N...
Brent Sexton, Randal Reeder What Just Happened Magnolia Pictures Barry Levinson (director); Art Linson (screenplay); Robert De Niro, Sean Penn, Catherine...
Reynolds, Lisa Kudrow, Kieran Culkin 24 You Don't Know Jack HBO Films Barry Levinson (director); Adam Mazer (screenplay); Al Pacino, Danny Huston, Susan Sarandon...
Adam Sandler playing Reynolds' old role (while Reynolds played the Michael Conrad part from the original); and The Dukes of Hazzard (2005) as Boss Hogg in...
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